Starbucks announcement that it will close 600 stores in the US is a long-overdue admission that there are limits to growth.
How Starbucks’ Growth Destroyed Brand Value
Starbucks announcement that it will close 600 stores in the US is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized the problem that his own growth strategy had created: “Stores no longer have the soul of the past […]
July 02, 2008