Brilliant sunshine and brittle cold snapped Ed Davidson awake as he emerged from Zurich Airport, trailing the limousine driver who moments before had met him at the security checkpoint. After being hermetically sealed in a jumbo jet for hours, focused on a laptop, some analyst reports, his cluttered tray table—nothing more than a few yards away—he shielded his watering eyes. But by the time he reached the car, he was grinning broadly. The skier in him rejoiced at the January air and the prospect of six days in the Alps. He ducked into the backseat, pushing his briefcase ahead of him. He was on his way to Davos.

A version of this article appeared in the January 2004 issue of Harvard Business Review.