- Allows tracking and attribution of events that happened offline (e.g., in-store or over the phone).
- Reports more accurate ROI.
- Allows feeding 1st party data to Google and attribute conversions of those users who either opted out of tracking or used adBlockers.
- Allows seeing behavior conversion tracking without event modeling data.
Conversion Action ID - refers to the conversion ID you want to use to track offline conversions.
Operating Customer Id - Google Ads account ID.
Customer ID - your Google Ads MCC account ID.
If you use stape, add your Stape Container API Key. You can find it in the sGTM container settings. If you do not use stape, add your Google Ads developer token.
Conversion Environment - Conversion environment of the uploaded conversion
Conversion DateTime - The date-time at which the conversion occurred. It must be after the click time. The timezone must be specified. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", e.g., "2019-01-01 12:32:45-08:00". If not set, the current time will be used.
Gbraid - The click identifier for clicks associated with app conversions and originating from iOS devices starting with iOS14.
Wbraid - The click identifier for clicks associated with web conversions and originating from iOS devices starting with iOS14.
Gclid - The Google click ID (gclid) is associated with this conversion.
Google Ads Offline Conversion Tag for GTM Server Side is developing and maintained by Stape Team under the Apache 2.0 license.