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Full data analytics process from data gathering, data processing, data visualization and reporting on a small coffee shop sales data.

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SEMI-ANNUAL SALES DYNAMIC DASHBOARD (TABLEAU)

Coffee sales Dashboard

Dashboard 1

Click the link to see it in the public tableau.

Link: View in Tableau

Business Task:

  • Identify the coffee type with the highest sales and strategies to boost overall sales.

  • Determine the top-performing employee in terms of sales.

  • Assess sales volume to optimize inventory and prevent shortages.

Process:

  • I gathered and extracted data from an Excel workbook using Python Jupyter Notebooks and processed the data to ensure it was complete, valid, and reliable. (cleaning, manipulating, and wrangling) see code

  • Created Sales KPI, a line chart showing the weekly sales trend, a sales-by-employee bar chart to see top employee performers, and a sales-by-coffee bar chart to see which coffee has the most sales. see image

  • Made the dashboard dynamic to filter specific data in the line charts and the bar charts when clicked. see dashboard

Sales Performance Overview (Jan-Jun 2024)

Key Insights:

  • The overall upward trend in sales suggests that the business is growing, but the decline towards the end of June could be a concern. Analyzing factors such as seasonality or marketing efforts during this period could provide more context.

  • Rebecca Edwards and Diana Collins are key contributors to sales success. It may be beneficial to examine their strategies and consider ways to replicate their success across the team.

  • The popularity of Latte and Mocha could indicate customer preference, and there might be an opportunity to further promote these products, perhaps through bundling or targeted promotions.

Total Sales & Volume:

  • Total Cups Sold: 2,131 cups

  • Total Sales Revenue: $9,453.50

  • Total Number of Customers: 200

Sales Trend Analysis:

  • The Sales by Week line chart shows fluctuating sales throughout the first half of 2024. Sales peaked in the week of May 5th, 2024, reaching a high of $458.75.

  • A notable decline occurred towards the end of the period, with sales dropping to $255.00 in the week of June 23rd, 2024.

  • The trend line indicates a slight overall increase in sales over the period, despite week-to-week variability.

Employee Sales Performance:

  • Rebecca Edwards leads with sales of $2,686.25, surpassing the average.

  • Diana Collins follows closely with $2,499.50.

  • Kevin Swanson generated $2,347.75, while Evelyn Grant trailed with $1,920.00.

  • The disparity among employees suggests that sales techniques or customer engagement might vary, with Rebecca and Diana outperforming the others.

Coffee Type Sales Breakdown:

  • Latte dominates sales, accounting for $4,406.00 with 2,203 cups sold.

  • Mocha comes in second, generating $2,568.00 from 1,284 cups.

  • Cappuccino sales amount to $1,858.00 with 929 cups sold.

  • Americano and Espresso lag behind with $412.50 and $209.00 respectively, indicating lower customer preference or possibly a pricing strategy that influences demand.

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Full data analytics process from data gathering, data processing, data visualization and reporting on a small coffee shop sales data.

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