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<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item expanded "><a href="040310.html"><strong aria-hidden="true">5.2.10.</strong> 个人支付解决方案</a></li><li class="chapter-item expanded "><a href="040311.html"><strong aria-hidden="true">5.2.11.</strong> 使用「兔小巢」处理用户反馈</a></li><li class="chapter-item expanded "><a href="040312.html"><strong aria-hidden="true">5.2.12.</strong> 2A3R漏斗和增长优化</a></li></ol></li><li class="chapter-item expanded "><a href="0402.html"><strong aria-hidden="true">5.3.</strong> 精益网课变现实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040207.html" class="active"><strong aria-hidden="true">5.3.1.</strong> 大纲的注意点</a></li><li class="chapter-item expanded "><a href="040209.html"><strong aria-hidden="true">5.3.2.</strong> 通过预售验证销量</a></li><li class="chapter-item expanded "><a href="040210.html"><strong aria-hidden="true">5.3.3.</strong> 常见的课程片段类型</a></li><li class="chapter-item expanded "><a href="040211.html"><strong aria-hidden="true">5.3.4.</strong> 文稿讲义类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040212.html"><strong aria-hidden="true">5.3.5.</strong> 屏幕录制类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040213.html"><strong aria-hidden="true">5.3.6.</strong> 真人出镜类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040214.html"><strong aria-hidden="true">5.3.7.</strong> 虚拟形象类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040215.html"><strong aria-hidden="true">5.3.8.</strong> 最常用的视频剪辑操作</a></li><li class="chapter-item expanded "><a href="040216.html"><strong aria-hidden="true">5.3.9.</strong> 最常用的音频处理操作</a></li><li class="chapter-item expanded "><a href="040217.html"><strong aria-hidden="true">5.3.10.</strong> 字幕的制作和自动生成</a></li><li class="chapter-item expanded "><a href="040218.html"><strong aria-hidden="true">5.3.11.</strong> 流量池和二次购买</a></li><li class="chapter-item expanded "><a href="040219.html"><strong aria-hidden="true">5.3.12.</strong> 如何有效地反盗版</a></li></ol></li><li class="chapter-item expanded "><a href="0404.html"><strong aria-hidden="true">5.4.</strong> 进一步提升副业的鲁棒性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040401.html"><strong aria-hidden="true">5.4.1.</strong> 网课+独立开发的双引擎副业模式</a></li></ol></li></ol></li></ol>
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<h1 id="大纲的注意点"><a class="header" href="#大纲的注意点">大纲的注意点</a></h1>
<p>这一节我们来讲大纲。大纲大家都会做,所以我们不全面的展开,只挑其中一些需要注意的点和大家交流。</p>
<h2 id="条理性"><a class="header" href="#条理性">条理性</a></h2>
<p>最重要的一点,就是大纲一定要有条理性。如果在条例性上做得不够好,其他细节做得再好,这个课做出来在逻辑上也是乱的,最后学起来就会很别扭。</p>
<p>具体来说,我们要保证大纲的层次足够清楚,逻辑足够严密。有一个比较常用的结构推荐给大家,尤其适合知识性为课程。</p>
<h3 id="三段式"><a class="header" href="#三段式">三段式</a></h3>
<p>这个结构分成三段,是一个总、分、总的结构。</p>
<h4 id="总"><a class="header" href="#总">总</a></h4>
<p>在课程的最开始,我们会简明扼要地讲明白整个课程包含哪些内容;课程中的一些基础、原理也会放到这里。</p>
<h4 id="分"><a class="header" href="#分">分</a></h4>
<p>之后呢,我们就可以按照章节进行展开,对每一个部分进行详细地讲解。</p>
<h4 id="总-1"><a class="header" href="#总-1">总</a></h4>
<p>在最后我们会进行一个总结,同时放入一个大的实践章节。这样不但可以复习内容,还可以学以致用。当然在每一章结尾也可以安排小实践内容。</p>
<p>绝大部分以知识讲授为主的课程都可以采用这种总分总的结构,非常好用。</p>
<h3 id="提问式"><a class="header" href="#提问式">提问式</a></h3>
<p>我们也可以用问问题的方式来引出我们的每一部分结构。比如「是什么」——「为什么」——「怎么做」。这种结构可以是全局的,也可以是针对每一部分的。它会让我们的逻辑和层次更清晰。</p>
<h2 id="覆盖面"><a class="header" href="#覆盖面">覆盖面</a></h2>
<p>第二个需要注意的点是覆盖面。因为我们的课程往往是出于自己的实践经验,有时候会局限于我们所在的公司和所在的行业节点,它的覆盖不一定特别的全。所以我们的视角不一定能覆盖到所有的需求方。</p>
<p>有时候我们的课程是为了一类人做的,但另外一类人,实际上也可以学习我们的课程,就差一点点的周边知识。在这种情况下,如果我们可以注意到大纲的覆盖面,把缺少的那点知识补上,就可以扩大受众,让我们的销售变得更为容易。</p>
<p>那具体怎么保证大纲的覆盖面呢?</p>
<p>那首先大纲应该覆盖该领域的主要内容,这些内容通常来源于以下几个地方:</p>
<ol>
<li>官方文档:官方会处理几乎所有来自社区和其他客户的需求,即使一些边缘的需求,因为囤积的时间比较长,也会慢慢地累积起来,所以一般来讲官方资料的覆盖度是最为全面的</li>
<li>行业的权威文档:虽然不是官方出品的,但因为日积月累它最后可能变成了事实标准,也是我们作为参考的一个主要来源</li>
<li>图书:这也是大参考源,对于经典知识来讲,一些销量比较好的图书,会经过多次的再版,并会加入一些之前没有覆盖的内容。使用微信读书的无限卡,无需购买就可以直接搜索大量计算机图书,对查资料来讲非常好用</li>
<li>同类课程:国外的同类课程往往也是非常好的参考,尤其是面向新技术的课程</li>
</ol>
<p>然后呢,我们的大纲应该覆盖该领域最频繁出现的问题,那我们到什么地方找问题呢?</p>
<ol>
<li>搜索关键词</li>
<li>专业问答网站,比如 stackoverflow.com</li>
<li>GitHub 的 issue 区</li>
<li>课程平台的答疑区</li>
</ol>
<h2 id="粒度"><a class="header" href="#粒度">粒度</a></h2>
<p>除了条例性和覆盖面,那我们最后,而且其实也是非常想强调的一个问题,就是大家一定要注意我们大纲的粒度。</p>
<p>大纲这名字听起来就像一个目录,很具备误导性。很多同学做大纲的时候,通常做两个层次就算是做得细的了。事实上,大纲的粒度越细,课程的品质就越可控,后期制作起来速度就越快。而且我们要拿大纲去做预售来验证需求,它越细,验证的效果就越好。</p>
<p>所以呢,建议大家把大纲至少细化到段落这个级别,同时把段落以下的一些知识点所涉及到的素材和资料,全部都整理到这个节点上去。</p>
<p>这里推荐大家使用 Dynalist 这种无限分级的树状笔记软件来做大纲,会特别方便。</p>
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