forked from easychen/lean-side-bussiness
-
Notifications
You must be signed in to change notification settings - Fork 0
/
020201.html
226 lines (202 loc) · 23.9 KB
/
020201.html
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
<!DOCTYPE HTML>
<html lang="zh-cn" class="sidebar-visible no-js light">
<head>
<!-- Book generated using mdBook -->
<meta charset="UTF-8">
<title>时间片的销售 - 精益副业</title>
<!-- Custom HTML head -->
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<meta name="description" content="">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="theme-color" content="#ffffff" />
<link rel="icon" href="favicon.svg">
<link rel="shortcut icon" href="favicon.png">
<link rel="stylesheet" href="css/variables.css">
<link rel="stylesheet" href="css/general.css">
<link rel="stylesheet" href="css/chrome.css">
<link rel="stylesheet" href="css/print.css" media="print">
<!-- Fonts -->
<link rel="stylesheet" href="FontAwesome/css/font-awesome.css">
<link rel="stylesheet" href="fonts/fonts.css">
<!-- Highlight.js Stylesheets -->
<link rel="stylesheet" href="highlight.css">
<link rel="stylesheet" href="tomorrow-night.css">
<link rel="stylesheet" href="ayu-highlight.css">
<!-- Custom theme stylesheets -->
</head>
<body>
<!-- Provide site root to javascript -->
<script type="text/javascript">
var path_to_root = "";
var default_theme = window.matchMedia("(prefers-color-scheme: dark)").matches ? "navy" : "light";
</script>
<!-- Work around some values being stored in localStorage wrapped in quotes -->
<script type="text/javascript">
try {
var theme = localStorage.getItem('mdbook-theme');
var sidebar = localStorage.getItem('mdbook-sidebar');
if (theme.startsWith('"') && theme.endsWith('"')) {
localStorage.setItem('mdbook-theme', theme.slice(1, theme.length - 1));
}
if (sidebar.startsWith('"') && sidebar.endsWith('"')) {
localStorage.setItem('mdbook-sidebar', sidebar.slice(1, sidebar.length - 1));
}
} catch (e) { }
</script>
<!-- Set the theme before any content is loaded, prevents flash -->
<script type="text/javascript">
var theme;
try { theme = localStorage.getItem('mdbook-theme'); } catch(e) { }
if (theme === null || theme === undefined) { theme = default_theme; }
var html = document.querySelector('html');
html.classList.remove('no-js')
html.classList.remove('light')
html.classList.add(theme);
html.classList.add('js');
</script>
<!-- Hide / unhide sidebar before it is displayed -->
<script type="text/javascript">
var html = document.querySelector('html');
var sidebar = 'hidden';
if (document.body.clientWidth >= 1080) {
try { sidebar = localStorage.getItem('mdbook-sidebar'); } catch(e) { }
sidebar = sidebar || 'visible';
}
html.classList.remove('sidebar-visible');
html.classList.add("sidebar-" + sidebar);
</script>
<nav id="sidebar" class="sidebar" aria-label="Table of contents">
<div class="sidebar-scrollbox">
<ol class="chapter"><li class="chapter-item expanded "><a href="index.html"><strong aria-hidden="true">1.</strong> 精益副业</a></li><li class="chapter-item expanded "><a href="01.html"><strong aria-hidden="true">2.</strong> 为什么副业特别重要</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0101.html"><strong aria-hidden="true">2.1.</strong> 职业可能性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010101.html"><strong aria-hidden="true">2.1.1.</strong> 职业的四大象限</a></li><li class="chapter-item expanded "><a href="010102.html"><strong aria-hidden="true">2.1.2.</strong> 没有副业的职业</a></li><li class="chapter-item expanded "><a href="010103.html"><strong aria-hidden="true">2.1.3.</strong> 副业带来的可能性</a></li></ol></li><li class="chapter-item expanded "><a href="0102.html"><strong aria-hidden="true">2.2.</strong> 职业自由度</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010201.html"><strong aria-hidden="true">2.2.1.</strong> 从中指备用金说起</a></li><li class="chapter-item expanded "><a href="010202.html"><strong aria-hidden="true">2.2.2.</strong> PlanB和反脆弱</a></li><li class="chapter-item expanded "><a href="010203.html"><strong aria-hidden="true">2.2.3.</strong> 全新的工作自由度</a></li></ol></li><li class="chapter-item expanded "><a href="0103.html"><strong aria-hidden="true">2.3.</strong> 职业成长性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="010301A.html"><strong aria-hidden="true">2.3.1.</strong> 新技术练兵场</a></li><li class="chapter-item expanded "><a href="010302.html"><strong aria-hidden="true">2.3.2.</strong> 业务敏感度</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="02.html"><strong aria-hidden="true">3.</strong> 如何优雅地做副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0201.html"><strong aria-hidden="true">3.1.</strong> 想明白核心资源和核心优势</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020101.html"><strong aria-hidden="true">3.1.1.</strong> 副业的核心资源</a></li><li class="chapter-item expanded "><a href="020102.html"><strong aria-hidden="true">3.1.2.</strong> 副业的核心优势</a></li></ol></li><li class="chapter-item expanded "><a href="0202.html"><strong aria-hidden="true">3.2.</strong> 时间片</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020201.html" class="active"><strong aria-hidden="true">3.2.1.</strong> 时间片的销售</a></li><li class="chapter-item expanded "><a href="020202.html"><strong aria-hidden="true">3.2.2.</strong> 时间片的优化</a></li><li class="chapter-item expanded "><a href="020203.html"><strong aria-hidden="true">3.2.3.</strong> 突破时间片限制</a></li></ol></li><li class="chapter-item expanded "><a href="0203.html"><strong aria-hidden="true">3.3.</strong> 资产和被动收入</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="020301.html"><strong aria-hidden="true">3.3.1.</strong> 什么是资产</a></li><li class="chapter-item expanded "><a href="020302.html"><strong aria-hidden="true">3.3.2.</strong> 资产的获得方式</a></li><li class="chapter-item expanded "><a href="020303.html"><strong aria-hidden="true">3.3.3.</strong> 资产的量化评估</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="03.html"><strong aria-hidden="true">4.</strong> 优选资产</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0301.html"><strong aria-hidden="true">4.1.</strong> 知识和人脉的变现</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030101.html"><strong aria-hidden="true">4.1.1.</strong> 付费视频课</a></li><li class="chapter-item expanded "><a href="030102.html"><strong aria-hidden="true">4.1.2.</strong> 付费专栏</a></li><li class="chapter-item expanded "><a href="030103.html"><strong aria-hidden="true">4.1.3.</strong> 付费社群</a></li><li class="chapter-item expanded "><a href="030104.html"><strong aria-hidden="true">4.1.4.</strong> 图书出版</a></li></ol></li><li class="chapter-item expanded "><a href="0302.html"><strong aria-hidden="true">4.2.</strong> 自有产品和服务</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="030201.html"><strong aria-hidden="true">4.2.1.</strong> 应用市场卖APP</a></li></ol></li></ol></li><li class="chapter-item expanded "><a href="04.html"><strong aria-hidden="true">5.</strong> 精益副业</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="0401.html"><strong aria-hidden="true">5.1.</strong> 精益副业流程</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040104.html"><strong aria-hidden="true">5.1.1.</strong> 商业模式画布</a></li><li class="chapter-item expanded "><a href="040105.html"><strong aria-hidden="true">5.1.2.</strong> 最小可行产品和产品市场契合</a></li></ol></li><li class="chapter-item expanded "><a href="0403.html"><strong aria-hidden="true">5.2.</strong> 精益独立开发实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040301.html"><strong aria-hidden="true">5.2.1.</strong> 独立开发的精益流程</a></li><li class="chapter-item expanded "><a href="040302.html"><strong aria-hidden="true">5.2.2.</strong> 福利单词项目简介</a></li><li class="chapter-item expanded "><a href="040303.html"><strong aria-hidden="true">5.2.3.</strong> 福利单词的商业模式画布</a></li><li class="chapter-item expanded "><a href="040304.html"><strong aria-hidden="true">5.2.4.</strong> 通过用户画像细化客户</a></li><li class="chapter-item expanded "><a href="040305.html"><strong aria-hidden="true">5.2.5.</strong> 画像→场景→功能和分期</a></li><li class="chapter-item expanded "><a href="040306.html"><strong aria-hidden="true">5.2.6.</strong> 什么是好的商业设计</a></li><li class="chapter-item expanded "><a href="040307.html"><strong aria-hidden="true">5.2.7.</strong> 人人能用的四大原则</a></li><li class="chapter-item expanded "><a href="040308.html"><strong aria-hidden="true">5.2.8.</strong> 独特Logo解决方案</a></li><li class="chapter-item expanded "><a href="040309.html"><strong aria-hidden="true">5.2.9.</strong> 使用AdobeXD设计界面</a></li><li class="chapter-item expanded "><a href="040310.html"><strong aria-hidden="true">5.2.10.</strong> 个人支付解决方案</a></li><li class="chapter-item expanded "><a href="040311.html"><strong aria-hidden="true">5.2.11.</strong> 使用「兔小巢」处理用户反馈</a></li><li class="chapter-item expanded "><a href="040312.html"><strong aria-hidden="true">5.2.12.</strong> 2A3R漏斗和增长优化</a></li></ol></li><li class="chapter-item expanded "><a href="0402.html"><strong aria-hidden="true">5.3.</strong> 精益网课变现实践</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040207.html"><strong aria-hidden="true">5.3.1.</strong> 大纲的注意点</a></li><li class="chapter-item expanded "><a href="040209.html"><strong aria-hidden="true">5.3.2.</strong> 通过预售验证销量</a></li><li class="chapter-item expanded "><a href="040210.html"><strong aria-hidden="true">5.3.3.</strong> 常见的课程片段类型</a></li><li class="chapter-item expanded "><a href="040211.html"><strong aria-hidden="true">5.3.4.</strong> 文稿讲义类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040212.html"><strong aria-hidden="true">5.3.5.</strong> 屏幕录制类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040213.html"><strong aria-hidden="true">5.3.6.</strong> 真人出镜类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040214.html"><strong aria-hidden="true">5.3.7.</strong> 虚拟形象类课程片段的制作</a></li><li class="chapter-item expanded "><a href="040215.html"><strong aria-hidden="true">5.3.8.</strong> 最常用的视频剪辑操作</a></li><li class="chapter-item expanded "><a href="040216.html"><strong aria-hidden="true">5.3.9.</strong> 最常用的音频处理操作</a></li><li class="chapter-item expanded "><a href="040217.html"><strong aria-hidden="true">5.3.10.</strong> 字幕的制作和自动生成</a></li><li class="chapter-item expanded "><a href="040218.html"><strong aria-hidden="true">5.3.11.</strong> 流量池和二次购买</a></li><li class="chapter-item expanded "><a href="040219.html"><strong aria-hidden="true">5.3.12.</strong> 如何有效地反盗版</a></li></ol></li><li class="chapter-item expanded "><a href="0404.html"><strong aria-hidden="true">5.4.</strong> 进一步提升副业的鲁棒性</a></li><li><ol class="section"><li class="chapter-item expanded "><a href="040401.html"><strong aria-hidden="true">5.4.1.</strong> 网课+独立开发的双引擎副业模式</a></li></ol></li></ol></li></ol>
</div>
<div id="sidebar-resize-handle" class="sidebar-resize-handle"></div>
</nav>
<div id="page-wrapper" class="page-wrapper">
<div class="page">
<div id="menu-bar-hover-placeholder"></div>
<div id="menu-bar" class="menu-bar sticky bordered">
<div class="left-buttons">
<button id="sidebar-toggle" class="icon-button" type="button" title="Toggle Table of Contents" aria-label="Toggle Table of Contents" aria-controls="sidebar">
<i class="fa fa-bars"></i>
</button>
<button id="theme-toggle" class="icon-button" type="button" title="Change theme" aria-label="Change theme" aria-haspopup="true" aria-expanded="false" aria-controls="theme-list">
<i class="fa fa-paint-brush"></i>
</button>
<ul id="theme-list" class="theme-popup" aria-label="Themes" role="menu">
<li role="none"><button role="menuitem" class="theme" id="light">Light (default)</button></li>
<li role="none"><button role="menuitem" class="theme" id="rust">Rust</button></li>
<li role="none"><button role="menuitem" class="theme" id="coal">Coal</button></li>
<li role="none"><button role="menuitem" class="theme" id="navy">Navy</button></li>
<li role="none"><button role="menuitem" class="theme" id="ayu">Ayu</button></li>
</ul>
<button id="search-toggle" class="icon-button" type="button" title="Search. (Shortkey: s)" aria-label="Toggle Searchbar" aria-expanded="false" aria-keyshortcuts="S" aria-controls="searchbar">
<i class="fa fa-search"></i>
</button>
</div>
<h1 class="menu-title">精益副业</h1>
<div class="right-buttons">
<a href="print.html" title="Print this book" aria-label="Print this book">
<i id="print-button" class="fa fa-print"></i>
</a>
</div>
</div>
<div id="search-wrapper" class="hidden">
<form id="searchbar-outer" class="searchbar-outer">
<input type="search" id="searchbar" name="searchbar" placeholder="Search this book ..." aria-controls="searchresults-outer" aria-describedby="searchresults-header">
</form>
<div id="searchresults-outer" class="searchresults-outer hidden">
<div id="searchresults-header" class="searchresults-header"></div>
<ul id="searchresults">
</ul>
</div>
</div>
<!-- Apply ARIA attributes after the sidebar and the sidebar toggle button are added to the DOM -->
<script type="text/javascript">
document.getElementById('sidebar-toggle').setAttribute('aria-expanded', sidebar === 'visible');
document.getElementById('sidebar').setAttribute('aria-hidden', sidebar !== 'visible');
Array.from(document.querySelectorAll('#sidebar a')).forEach(function(link) {
link.setAttribute('tabIndex', sidebar === 'visible' ? 0 : -1);
});
</script>
<div id="content" class="content">
<main>
<h1 id="时间片的销售"><a class="header" href="#时间片的销售">时间片的销售</a></h1>
<p>前边说过，时间片是我们副业的核心资源，所以直接把它以一个比较低的价格销售出去，是不划算的。这种方式和「优雅」这两个字不太匹配，但我们这里还是会简单介绍一下。</p>
<p>它不会作为我们这本书的重点，但大家有一个简单的了解也是好的，至少可以作为其他副业方式的对比。</p>
<h2 id="私单"><a class="header" href="#私单">私单</a></h2>
<p>不经任何加工直接销售时间片，最主要是以「私单」的方式来进行的。</p>
<h3 id="外包"><a class="header" href="#外包">外包</a></h3>
<p>传统的私单主要是外包模式。也就是说，一家公司有一个项目要做，它把这个独立项目完整的包给你。双方约定完成的时间、验收的标准和价格。大一点的项目，还会有阶段性的交付和付款。</p>
<p>除了这种完全线下的外包，还有基于网络的 freelancer 方式。大体上是基于网络接单，然后按发包方的要求进行开发。因为没有地域的制约，可以承接国外的业务。</p>
<p>目前的情况看，中国程序员在海外外包市场上并不占据优势，尤其是个人。因为现在海外接单平台上有大量的印度、巴基斯坦等国家的程序员，他们要价非常的低，而且平均而言，英文沟通能力比中国程序员要强一点。接这些单子会比较累。</p>
<p>做起来比较舒服、利润比较多、沟通上比较容易的私单，往往是通过行业人脉和开源项目来的。</p>
<h3 id="外包的坑"><a class="header" href="#外包的坑">外包的坑</a></h3>
<p>大部分的外包在我看来都是很痛苦的，因为它其实和程序员的技术栈不对应。</p>
<h4 id="沟通问题"><a class="header" href="#沟通问题">沟通问题</a></h4>
<p>我们平时在公司开发时，都是产品经理把需求梳理好，然后和程序员进行沟通，好一点的还有高保真原型。即使在这样的情况下，进行需求调整的时候，我们还是会很难受。大量的代码需要改动，如果上线时间表比较紧，我们就会被逼着加班。</p>
<p>而外包模式下，需求方往往就变成了外部的人群。因为个人的工作量有限，所以通常不会是特别大的单子，这就有可能遇到大量不靠谱的发包方。他们很可能并不了解开发的流程，也表达不清自己的需求。</p>
<p>这就要求我们有相当的沟通技巧。如果是基于网络的沟通，效率会进一步降低，问一句得等半天才能有响应。</p>
<p>甚至，很多时候我们会被迫去做需求分析工作，因为整个环节中缺失了产品经理 —— 很多发包方觉得根本不需要这个中间角色。</p>
<h4 id="尾款问题"><a class="header" href="#尾款问题">尾款问题</a></h4>
<p>即使熬过了开发阶段，还有一个尾款收取问题。新手容易因为太过信任对方先交工再收钱；老手也逃不掉那种开发完了对方的创业公司倒闭了的情况。</p>
<p>比较大的项目或者面向特定行业的项目，在签单之前可能会有招投标，然后可能会有层层的审批。在款项的时间预期上要有心理准备，经常会有项目都做完了审批还没有走完的情况。</p>
<p>项目全部由自己开发还好，如果需要其他人的配合，那我们就需要自己垫付资金。这些风险需要合理的控制。</p>
<h4 id="开票问题"><a class="header" href="#开票问题">开票问题</a></h4>
<p>个人做私单还有一个烦心的事情，就是大部分的单子都是需要开具发票的。这时候就只能去找一些公司代开。这种代开是有费用的，所以在定价的时候要把这些也考虑进去。</p>
<h3 id="按需雇用"><a class="header" href="#按需雇用">按需雇用</a></h3>
<p>正是因为这种整单外包的方式会带来各种麻烦，最近开始出现一个更加「简单粗暴」的私单方式，叫做「按需雇用」。这是面向发包方的说法，对于程序员来讲其实应该叫做「驻场开发」。</p>
<p>我们平时都有正职工作，但是如果不是去了黑心企业的话，周末的时间还是空出来的。这时候我们就可以到其他公司去上一两天班。通常是一些创业公司，去解决一些他们的开发没有能力或者精力解决的问题。</p>
<p>在这种模式下，费用是按时薪结算，沟通也更为顺畅。只要像平时一样多上一天班就可以获得好几倍的回报。而且当天晚上就可以获得收入，也没有尾款的烦恼。</p>
<p>所以如果非要销售时间片的话，我觉得这种方式更高效一些。</p>
<h2 id="更优雅的方式"><a class="header" href="#更优雅的方式">更优雅的方式</a></h2>
<p>但是正如我们前面所说的，你的时间片是非常有限的。像按需雇用这种方式，虽然收益看起来高一点，但它的天花板也是非常明显的。</p>
<p>我们可以很容易地算出来。假设我们每周末拿出一天，一个月也就只有四天而已。就算一天能挣2000块钱，一个月也就是8000块钱。</p>
<p>这是最理想的情况下，因为只能周末工作，所以往往并不是每周都会有活；同时，如果遇到开发内容不是特别熟悉的情况，可能还要花一点时间去学习相关的资料。</p>
<p>整体来讲，我们认为私单，尤其是按需雇用，属于一个中高收益、中低风险、但是也有明显的收入天花板的一个副业。</p>
</main>
<nav class="nav-wrapper" aria-label="Page navigation">
<!-- Mobile navigation buttons -->
<a rel="prev" href="0202.html" class="mobile-nav-chapters previous" title="Previous chapter" aria-label="Previous chapter" aria-keyshortcuts="Left">
<i class="fa fa-angle-left"></i>
</a>
<a rel="next" href="020202.html" class="mobile-nav-chapters next" title="Next chapter" aria-label="Next chapter" aria-keyshortcuts="Right">
<i class="fa fa-angle-right"></i>
</a>
<div style="clear: both"></div>
</nav>
</div>
</div>
<nav class="nav-wide-wrapper" aria-label="Page navigation">
<a rel="prev" href="0202.html" class="nav-chapters previous" title="Previous chapter" aria-label="Previous chapter" aria-keyshortcuts="Left">
<i class="fa fa-angle-left"></i>
</a>
<a rel="next" href="020202.html" class="nav-chapters next" title="Next chapter" aria-label="Next chapter" aria-keyshortcuts="Right">
<i class="fa fa-angle-right"></i>
</a>
</nav>
</div>
<!-- Livereload script (if served using the cli tool) -->
<script type="text/javascript">
var socket = new WebSocket("ws://localhost:3000/__livereload");
socket.onmessage = function (event) {
if (event.data === "reload") {
socket.close();
location.reload();
}
};
window.onbeforeunload = function() {
socket.close();
}
</script>
<script type="text/javascript">
window.playground_copyable = true;
</script>
<script src="elasticlunr.min.js" type="text/javascript" charset="utf-8"></script>
<script src="mark.min.js" type="text/javascript" charset="utf-8"></script>
<script src="searcher.js" type="text/javascript" charset="utf-8"></script>
<script src="clipboard.min.js" type="text/javascript" charset="utf-8"></script>
<script src="highlight.js" type="text/javascript" charset="utf-8"></script>
<script src="book.js" type="text/javascript" charset="utf-8"></script>
<!-- Custom JS scripts -->
</body>
</html>