| Cookie | Name | Purpose | Expires |
|---|---|---|---|
| Google Analytics cookie (UA and GA4) | _ga | Used by Google Analytics to identify the user | Expires after 2 years |
| Google Analytics cookie | _gid | Used by Google Analytics to identify the user | Expires after 1 day |
| Google Analytics cookie | _gat_UA-* | Used by Google analytics to throttle the refresh rate | Expires after 1 minute |
| Google Analytics cookie (GA4) | _ga_GTM-P67487F | Used by Google analytics to persist session state | Expires after 2 years |
| Functionality cookie | bw-cookieMessage | Used to show or hide the cookie prompt | Expires after 10 hours |
| Twitter targeting / advertising cookies | Guest-id | Used by twitter to identify and track the website visitor | Expires after 1 month |
| usermatchhistory | Used by LinkedIn to track visitors so that more relevant ads can be presented based on visitor preferences | Expires after 1 month | |
| Livechat cookie (customerID) | __lc_cid (customerID) | Used to verify the identity of a customer created in Livechat | Expires after 2 years |
| Livechat cookie (customerSecureToken) | __lc_cst (customerSecureToken) | Used to verify the customer’s token in Livechat | Expires after 2 years |
| Google Ads conversion tracking tag | _gcl | Google Ads tracks when you have booked an online appointment after clicking on one of our ads from a Google site. When a customer clicks on an ad from Google sites, a temporary cookie is placed on their computer or mobile device. | 1 October 2024 at the end of the campaign |
| Facebook Pixel (Meta Pixel) | _fbp | Used to track landing page views for a campaign running from 01/09/2024 to 30/09/2024 | Expires after 30/09/2024 |