Slim Billboard

The Slim Billboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970x300 and must include a close button.
NOTE - Expansion is Top Ad Slot Only.

Markets Availability Global excluding UK
Device Availability Desktop, Mobile Web, Tablet [Landscape Orientation Only]
Dimensions (w x h) 970x90
Desktop and Large Tablet only
Accepted Ad Formats Gif, Jpeg, PNG - 150 Kb
HTML5 - Zip folder 100 KB
3rd party Ad Serving Tag
HTML5

HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
 
For more info on HTML5:

https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3P Vendor List
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list"
Third Party Vendor Requirements N/A
Execution Guideline 1 pixel black/dark border for creative that has white background.
Ad cannot resemble BBC contents.
Ensure images and landing page are mobile web optimized.
On Homepage This is Mid-Slot Only
No Expansion
Standard ad unit
Can include Rich Media - See Glossary
Can be as a leaderboard ad on Index or Article pages
Best use for Pillar or Section Takeovers and mid slots in article pages
Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines N/A
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 8-Mar-2024

Markets Availability Global excluding UK
Device Availability Desktop, Mobile Web, Tablet [Landscape Orientation Only]
Dimensions (w x h) 970x90
Desktop and Large Tablet only
Accepted Ad Formats HTML5 - Zip folder 100 KB
3rd party Ad Serving Tag
3rd party vendor must be on BBC's approved vendor list
HTML5

HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing.

For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Initial file load Max File Size 200kb max
Secondary (Polite) File Download Max Size 300kb max
BBC approved third party vendor list Approved 3P Vendor List
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor requirements Requirements:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)
Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**
Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart AdServer, The Trade Desk, VPAID
Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Execution Guidelines 1 pixel black/dark border for creative that has white background.
Ad cannot resemble BBC contents.
Ensure images and landing page are mobile web optimized.
On Homepage This is Mid-Slot Only
No Expansion
Standard ad unit
Can include Rich Media - See Glossary
Can be as a leaderboard ad on Index or Article pages
Best use for Pillar or Section Takeovers and mid slots in article pages
Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines Desktop: No Expansion
Mobile web: No Expansion
Video Guidelines Allowed:-
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2MB
Frame rate: 24fps recommended
Audio Guidelines Allowed - Sound must be on mute.
Must implement Audio On/Off Toggle button
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 8-Mar-2024