The pitch framework: Destination, backstory, connect the dots

- So how do I actually do it, Jodi? How do I pitch myself for a new opportunity? A lot of times we think that we need to memorize a script. We need to practice what we're going to say and rehearse it so that we don't get nervous and we hit all the points we want. I'm here to tell you that we are not memorizing anything. Your pitch isn't canned, it isn't a script. It's a two-way dialogue with a framework I'm going to introduce to you that is foolproof, that is simple, and that is easy to put into practice because you've got three different pieces of the puzzle that you will pull out as needed. Here's the pitch framework. Number one, you start by looking forward and lead with your destination. Number two, then you go to your backstory. And number three, you round it all out for me by connecting the dots and bringing it all together. And the beauty of this strategy is that you know, and you will practice, and you will wrestle with your destination. You'll think about work on and workshop your backstory and then you'll have a good understanding of how it all ties together and how you connect the dots. The beauty of this framework is that you are going to think about your destination and know what it is. You know your backstory. I'm going to show you in a little bit how to craft it. And then you communicate to the person you're speaking to how it all ties together, how you connect the dots, and then you bring out each piece as necessary. No script, no memorization, no canned response. A pitch instead that is natural to who you are, is authentic and memorable. And you may be thinking, "Okay, fine, destination, backstory, connect the dots. But I don't know what any of those are for me." Don't worry, I've got your back. I'm going to show you in the next movies how to come up with your destination, how to decide what's in your backstory and what's not, and how to connect the dots. I've got you.