From the course: 30-Minute Resume Refresh

Purpose of a resume

- Now, this is what most people think resumes are, a chronological list of your life story, a brag sheet of every single win you've ever had in your career, or a way for recruiters to get to know who you really are. But that is not the purpose of a resume. There's really only one purpose, and that purpose is to get you an interview for the specific role you're going for. You see the keyword here? It's specific. I want you to start thinking about your resume as a marketing document that includes all your big wins and skills for a specific role in a company. Let's say you're a recruiter and you have these three options. The first candidate brands themselves as a job seeker, and they're open to any and every job out there. Another candidate is a generalist, and they wear multiple hats, not a specialist in anything but can do a little bit of everything. And then you got the candidate who is a subject matter expert, the SME, and has a resume specifically tailored for the role that you're recruiting for. Who would you pick? The answer is obvious. You and every recruiter out there is going to go for the SME, the subject matter expert because when you are specific with your target role and skills and experiences, recruiters are so much more drawn to you for that role. You may not even have to apply to the role if your personal brand is so tailored for that role. They may seek you out instead. So that's why it's imperative to make the shift. Instead of one resume for all the jobs you're going to go for, I want you to start creating tailored resumes for each specific role. Next up, you're going to learn what recruiters are really looking for.

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