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We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with all of the company’s record labels, UMe provides a frontline approach to catalog management, a greater emphasis on strategic marketing initiatives and opportunities in new and emerging technologies. We manage a diverse and expansive catalog spanning the entire history of recorded music and nearly every genre of music from such renowned record labels as Capitol, Interscope, Def Jam, Geffen, A&M, Motown, Island, and Virgin. The UMe catalog roster includes many of the most iconic and legendary artists of all time, including: The Beatles, Bob Marley, The Rolling Stones, Eminem, Stevie Wonder, Nirvana, and Shania Twain.
UMe is seeking a Manager, International Marketing
How You'll CREATE
Manage all aspects of International marketing, product development & catalog optimization from conception to completion on projects, activations and across your owned artist roster list
Add value at every level helping to maximize Global reach, consumption and revenues for key artists, projects and opportunities
Be the vital conduit between artist, management, repertoire owner and territories
Continued communication to repertoire owner & mgmt. with international data/feedback to ensure planning, development and rollout of artist/project is always maximized & truly Global
Co-ordination, creation and communication of marketing tools & assets from repertoire teams
Responsible for the execution and review of territory marketing plans and management of project time lines from assigned roster.
Generate and distribute analytical project/activity information to relevant business areas to help guide decision making Globally
Create and implement innovative marketing approach to projects
Formulate budgets with department heads and allocate appropriate costs
Administer markets requests for tools and assets with appropriate repertoire centre
Ensure all physical and digital deadlines are met outside of home market
Assist with evaluating and forecasting project opportunities for release
Ensure creative output of content and repertoire that will generate meaningful revenues for worldwide territories
Be a conduit to our international markets across UMG’s storied catalog
Recognize and share best practice across the markets
Devise clever and innovative marketing opportunities & strategies
Deal effectively with all production supply chain logistics & queries to ensure no impact to release dates
Liaise closely with the Commercial Affairs & New Business departments on campaigns to ensure widest possible exposure and effectiveness
Submit costed marketing plans for approval and manage campaigns within agreed budgetary limits
Ensure all information is accurately communicated to all departments regarding strategy, release plans, changes, developments etc.
Bring Your VIBE
Passion for music
Music industry marketing experience
Good communication skills (verbal and written)
A team player with creative ideas and solutions
Commercially focused and highly motivated, disciplined and organised with excellent time management skills
Desire and ability to drive projects from inception to completion
Flexible and capable of juggling responsibilities
Comfortable working under pressure and with a fast moving and rapidly developing roster
Good understanding of data analysis and insights to provide smart marketing opportunities and support decision making
Experience of liaising effectively with labels, Managers and Artists
Understanding of new music platforms and the best approach for each to maximize opportunities
Positive, proactive and pragmatic approach to any situation. Able to deal with problems as they may arise
Knowledgeable about current music and market trends
Excellent computer skills
Experience in the development of artist plans and strategies
Comfortable using data & analytics to inform key decisions
Good understanding and knowledge of Universal’s catalog and repertoire
Knowledge of the international marketplace and current evolution
Strong understanding of social channels, media opportunities & advertising formats
Good presentation skills
Good understanding of consumer insights & segmentation practices
Competency in one or more foreign languages
Advanced skills in common software (e.g. MS Office / Keynote / Photoshop / etc.)
Experience of in-house IT applications (including budgeting & invoice approval systems, sales information systems etc)
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category
Marketing, Streaming & Digital Media
Salary Range
$60,840- $143,550
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Musicians
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