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SLED-Specific Marketing and Business Development Responsibilities
Responsibilities
Assist Marketing Manager in all aspects of marketing and business development as required
Monitor sources of industry-related market information
Gather research data related to clients; competitors; past, current, and prospective markets; and relevant
corporate experience
Monitor online and print sources, including newspapers, magazines, and blogs
Maintain list of relevant resources and achieve proficiency in understanding applicable laws and regulations to ensure compliant RFQ/RFP responses
Prepare or assemble written and visual information for client presentations
Maintain scheduling and tracking systems for individual pursuit and proposal elements and status
Assist in developing pursuit plans and client outreach activities ahead of RFP release
Help to produce SOQs/proposals, including editing and graphics; prepare for digital and/or print reproduction
Identify and monitor SOQ/proposal criteria, ensure response is fully compliant
Handle production and arrange for on-time delivery of SOQs/proposals
Maintain scheduling and tracking systems for individual pursuit and proposal elements
Gather content from team and consultants as needed
Track pre-submittal meeting schedules and attendees, identify decision-makers
Record and distribute notes from pre-submittal and public sector meetings
Maintain systems to extract, categorize, and retrieve information related to clients, consultants, personnel,
projects, prior proposals, boilerplate, visuals, and mailing lists
Help manage seller-doer schedules to maintain regular client interactions
General Marketing Responsibilities
Monitor sources of industry-related market information
Gather research data related to competitors; past, current, and prospective markets; and relevant corporate experience
Monitor online and print sources, including newspapers, magazines, and blogs
Contribute to CRM maintenance and data entry related to clients, consultants, personnel, and mailing lists; maintain content library, including prior proposals, boilerplates, and visuals
Maintain online presence, including social media, website, and email
Embrace and implement brand standards
Assist with graphics, writing, and proofreading
Track media kits and opportunity deadlines; maintain list of editorial contacts and publications
Handle requested edits to press releases and article drafts
Track publication, association, and community event postings
Ensure compliance with copyright laws and photographer usage rights
Identify images related to content
Coordinate awards competition entries; ensure compliance with award requirements
Coordinate firm/company special events
Maintain relationships with specialized consultants; delegate and coordinate work for special projects
Maintain company registrations, track professional staff licensure list or list of industry involvements
by staff
Maintain corporate memberships in industry and client organizations
Capabilities
Understanding of basic business development principles
Working knowledge of business, CRM, digital, and graphic design software
Knowledge of database concepts
Organizational skills, multi-tasking
Attention to detail
Excellent writing and proofreading ability
Ability to work well with various types of personalities and work styles
Excellent time management skills
Knowledge of software/technologies for developing client presentations/communications
Understanding SOQ/proposal production, including digital and printing/binding
Education/Certification Requirements
Associate’s or Bachelor’s degree: one to three years of experience
No degree: three to five years of relevant A/E/C experience