Marketing Director

Title: Marketing Director

Location: New York City

Industry: Food / Snack industry

Salary: $150,000 - $200,000

Marketing Director: The client are an SME high protein and salty snack business, looking to scale their presence in the US. They are passionate about creating healthy and innovative consumable products through quality ingredients and recipes.

The ideal candidate will come from a related industry including the snack, FMCG (Food) or supplement industry and be familiar with the industry nuances and ways of work.

You will support the current founder and CEO and lead the marketing department, taking responsibility for strategy and it’s execution and oversight of all marketing channels.

Please note: you must be commutable or local distance to NY City and must have direct industry experience at a senior level.

Marketing Director Responsibilities:

• Demonstrated ability to develop and align strategic Marketing plans that align with business objectives and drive market penetration and overall profitability
• Proficiency in leading creative teams, both internally and externally, to produce compelling marketing materials.
• Channel the brand strategy and insights into an integrated marketing plan to create brand heat, consumer awareness and engagement.
• Successfully deploy campaigns across all consumer and retail channels to increase revenue
• Identify new marketing opportunities that can deliver significant revenue growth
• Forge relationships and build partnerships that drive credibility and awareness for the brand
• Manage the team, agencies and contractors required to execute the marketing plan
• Establish, manage and report appropriate KPIs to assess campaign performance and rationalize marketing ROI

Marketing Director Requirement:

• Experience in a senior leadership Marketing position
• Industry experience – Snack, FMCG (Food), supplement industry
• Experience in a start-up / hyper growth environment