Content Manager - App Content Strategy

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our other brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

We are looking for a forward-thinking Content Manager to enhance our wellness application through content strategy and data-driven insights. This role involves crafting compelling content strategies and interactive design frameworks that resonate with our user base.

You will be responsible for defining a content strategy that supports our product's positioning, differentiates us from competitors, and drives engagement. This includes establishing content themes, selecting impactful topics, choosing effective content formats, and designing user-friendly interaction methods.

What you will do at VeSync:

• Content Strategy: Develop and implement a content strategy tailored to our target audience while aligning with our product management objectives.
• User-Centric Design: Utilize user feedback to create content that aligns with our health solution goals. Design content experiences with optimal formats and delivery methods.
• Educational Strategy Development: Create and refine strategies for educational modules that enhance user knowledge and skills related to health and wellness.
• Partnership and Workflow Optimization: Establish and manage content partnerships, streamline content production workflows, and ensure timely and effective content delivery.
• Data-Driven Decision Making: Analyze user engagement data to refine content recommendation algorithms and guide strategic content decisions.

What you bring to the role:

• Education: Bachelor's degree or higher, preferably in health-related fields.
• Experience: At least 5 years of experience in health application content strategy. Experience with Health and Wellness apps such as Bettersleep, Muse, Whoop, Garmin, or similar company is highly valued.
• User Insight: Deep understanding of user needs and app development dynamics.
• Skills: Excellent analytical skills, strong communication abilities, and a collaborative mindset.
• Content Expertise: Experience in creating health-related multimedia and instructional content is a plus, but not required.

Perks and Benefits:

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match and immediate vesting
• Generous Sick + Vacation + Paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Gym/ Wellness Membership
• Pet Insurance
• Fully stocked kitchen