LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.
Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
The Director of Brand & Integrated Marketing is responsible for ownership of 360 marketing plans. This person will work closely with other members in the marketing team to strategize and execute always on marketing as well as bigger 360 campaign moments. This role is remote (preference for candidates that work EST hours) and reports into our CEO.
Responsibilities:
Brand Leadership
Develop and execute the annual brand strategy, seasonal marketing calendars and campaigns, and act as the primary steward of the brand, ensuring consistency and continuity across all consumer touch points.
Integrated Marketing
Own the planning and execution for all aspects of consumer communication including messaging, go-to-market strategy, product launches, customer-facing marketing communications and campaigns
Partner with retail team on retail marketing to maximize launch moments
Product Marketing
Lead product positioning and briefing for all Youthforia products, new and existing, to drive successful launches, and growth in hero styles ongoing.
Content Creation and Planning
Develop and execute paid and organic content strategy for video, social, email, blog, and in box assets to support always on and new launch campaigns
Data Reporting, Analytics & Strategy
Analyze weekly retail performance and reported findings to leadership; implement strategic changes to strengthen product development and marketing strategies, and maximize sales potential
Community Building:
Turn the passion of our fans and customers into community as a growth channel through scaling ambassadors and online/offline activations
Team Management:
Directly lead and manage key teams responsible for social media & influencer marketing
Own and manage the relationship with PR agencies
Job requirements
7+ years of experience within marketing, makeup experience preferred.
Thrives in fast-paced startup environments and comfortable rolling up sleeves
Strong organizational, communication and project management skills
Excellent cross-functional leadership
Comfortable with challenging the status quo and proposing wild ideas
A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Highly organized with strong attention to detail
Adaptable, resourceful and forward thinking
Ability to work in remote first, agile environment
Experience with Microsoft Office Suite, Google Suite
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing
Referrals increase your chances of interviewing at Youthforia by 2x