Marketing Manager
Marketing Manager
Sunny Health and Fitness
City of Industry, CA
See who Sunny Health and Fitness has hired for this role
We are looking for a highly experienced Marketing Manager to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.
Schedule: Monday-Friday 8:30 AM-5:30 PM (1 hour unpaid lunch)
The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. The individual will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.
The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.
- Development and implementation of the Brand strategy
- Developing the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR
- Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally
- Working closely with the company’s Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Ensuring that the marketing objectives are implemented by the marketing team
- Work closely with creative and production team to define marketing materials and programs
- Highly experienced in Content Production and Editing to guide team
- Manage social media presence and direct programs to improve social media reputation and recognition
- Developing and delivering marketing and communications strategies for the organization
- Undertake continuous analysis of competitive environment and consumer trends
- Control budgets and allocate resources among projects
- Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Bachelors or master’s degree in Marketing
- Minimum of 5 years’ experience in Marketing
- Proven track record of success in senior digital marketing roles
- Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
- Confident, driven, and dynamic leader
- Ability to spot original branding opportunities
- Must be familiar with Social Media Marketing
- Content Marketing Experience
- Experience working and finding Influencers and affiliates
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
- Very well versed in analytics and analysis
- Previous experience in B2B and/or B2C retail environment
- Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more
- Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel
- Medical, Dental, Vision Insurance
- Life Insurance: Fully covered by the company
- 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested
- Paid Sick Leave
- 7 Paid Holidays
- Paid Vacation
- Company provides discounts for fitness equipment for our employees
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Internet Publishing
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