Director of Public Relations

About Pocket FM

It’s an amazing time to join Pocket FM as we continue shaping the future of entertainment globally with audio series. With a strong repository of long-form storytelling, Pocket FM has evolved as the powerhouse of entertainment.

Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to 80 million listeners community, spending an average of over 150 minutes every day, while the total streaming on the app counts to over 4 billion minutes monthly.

Position Overview:

We are seeking an experienced PR Director to lead our public relations strategy in the US market. The ideal candidate will have a deep understanding of the media landscape, a strong network of industry contacts, and a proven track record of driving high-impact PR campaigns. This role requires a strategic thinker who can craft compelling narratives, manage crisis communications, and elevate our brand presence across multiple channels.

Key Responsibilities:

• Strategic PR Planning: Develop and execute a comprehensive PR strategy to enhance brand visibility and reputation in the US market.
• Media Relations: Build and maintain strong relationships with key media outlets, journalists, and influencers in the audio and entertainment sectors.
• Content Creation: Oversee the creation of press releases, media kits, and other PR materials that align with the company’s messaging and objectives.
• Crisis Management: Lead crisis communication efforts, providing timely and effective responses to protect the company’s reputation.
• Event Management: Plan and manage media events, press conferences, and other promotional activities to support product launches and other initiatives.
• Collaboration: Work closely with marketing, content, and executive teams to align PR efforts with overall business goals.
• Analytics & Reporting: Monitor and analyze the effectiveness of PR campaigns, providing regular reports and insights to senior management.

Qualifications:

• Experience: 10+ years of experience in public relations, preferably within the OTT, media, or entertainment industry.
• Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field. A master’s degree is a plus.

Skills:

• Strong written and verbal communication skills.
• Proven ability to create and implement successful PR strategies.
• Excellent crisis management capabilities.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong network of media contacts within the US.

Personal Attributes:

• Strategic thinker with a creative approach to problem-solving.
• Results-driven with a focus on achieving measurable outcomes.
• Collaborative team player with a high degree of professionalism.

Location - US