Director, Marketing Analytics, Marketing Measurement

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range

$226,000.00 - $294,000.00

What’s the role?

We are looking for a Director of Marketing Measurement to help lead our efforts to measure and optimize our paid marketing program. If you are passionate about marketing attribution, generating channel and user insights, and using data to identify growth opportunities, this is an exciting opportunity for you!

As the Director of Marketing Measurement, you will lead a set of teams focused on measuring and optimizing our paid marketing investments ($500M+ per year), including digital performance channels, mid-funnel video, linear TV, as well as other Above the Line tactics. If you thrive in a fast-paced environment, possess deep marketing analytics experience, and enjoy partnering with senior marketing leaders to deliver compelling solutions to complex problems, this could be the perfect match!

This is a full-time position reporting to the Senior Director, Marketing Analytics & Strategic Finance. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more about our flexible work options and vaccination policy here.

What’s this team like at Etsy?

• The Marketing Analytics team partners closely with leads across the Marketing org and Product & Engineering to identify and pursue growth opportunities, measure the impact of our efforts, and optimize our marketing investments.
• More broadly, the Analytics team at Etsy helps drive the success of our partners by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization. We partner with our peers through all stages of development: identifying initial opportunities, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience.
  
  

What does the day-to-day look like?

• Lead two Analytics teams responsible for measuring and helping optimize our paid marketing program
• Lead efforts to evolve our approach to marketing attribution, with a rigorous focus on incrementality
• Collaborate with leads across Marketing, Product, and Engineering to develop our near-term roadmap and long-term strategy for increasing the impact and efficiency of our paid marketing efforts
• Present key insights and recommendations to senior stakeholders across the company
• Raise the skill level of our Analytics function through the introduction of strong practices, processes, tools and close mentorship of both direct reports and broader team
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
  
  

Qualities that will help you thrive in this role are:

• 8+ years of experience leading marketing analytics initiatives
• Significant experience leading marketing attribution efforts, including data-driven attribution and media mix modeling (MMM), for both click- and impression-based channels
• Strong track record of high impact strategic contributions
• Proficiency with SQL, Looker, R/Python
• Experience with large datasets and using data to influence business decisions
• Experience presenting to senior leadership, distilling technical insights into crisp and compelling narratives
• Excellent judgment, strong problem-solving skills, and capacity to make data-driven recommendations in ambiguous situations
• A trust in and dedication to Etsy’s vision, mission and values
  
  

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.