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Express complex ideas in conversation, presentation and prose
Synthesize qualitative and quantitative input from multiple sources to generate insights
Develop marketing strategy frameworks and program roadmaps
Conversant in performance analysis, test design, data actionability and their impact on marketing activation across channels
Conversant in business case development
Foster a highly-collaborative working environment to generate participation from diverse perspectives
Ability to navigate a diverse and matrixed organization and team structure
Player/Coach approach to team leadership and strategy development
Lead cross-functional strategy development in a dynamic and fast-paced environment
Write insightful creative briefs and steward the creative process
Originate and edit presentations to create excitement and sell ideas
Comfortable operating in an ambiguous and dynamic environment
Ability & willingness for international travel up to 20%
12-15+ years developing marketing strategies at an agency, consultancy or within a marketing department
Must have experience developing strategies and activations across at least two (and preferably three) of: addressable media, CRM, owned marketing/ecommerce site
Familiarity with the Telco and consumer electronics industries
Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc
Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools
Note: If interested please send your updated resume and include your rate requirement along with your contact details with a suitable time when we can reach you. If you know of anyone in your sphere of contacts, who would be a perfect match for this job then, we would appreciate if you can forward this posting to them with a copy to us.
We look forward to hearing from you at the earliest!
Seniority level
Director
Employment type
Full-time
Job function
Information Technology
Industries
Non-profit Organizations and Primary and Secondary Education
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