Director, Marketing

About Leviton

At Leviton, we build what's next to light, power, and connect everyday spaces, from electrical to lighting, to data networks, and energy management. With over 115 years of history, Leviton develops thoughtful solutions that help make its customers' lives easier, safer, more efficient, and more productive. We recognize that our people are our greatest asset. We ASK questions, EMBRACE challenges, SEEK new perspectives, and ANTICIPATE what comes next. It's about each person bringing skills and passion to a challenging and constantly changing world.

About The Role

Responsible for developing and implementing the strategies and objectives of the business unit across all channels, including B2B and B2C, to support overall business growth. Supports business unit vision and corporate purpose while ensuring customer focus and a sense of urgency. Leads their functional staff through leadership, management, and teamwork and works cross functionally to support overall goals of the Electrical Division. Ensures brand compliance.

Responsibilities

• Directs and oversees all aspects of marketing the business units’ products including understanding market demands, technology trends, and the competitive field.
• Develops and implements a marketing technology strategy that includes digital and direct to consumer.
• Along with the product management team, responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product.
• Responsible for product marketing ideation as it pertains to the brand values and verticals that the brand operates within.
• Develops and implements marketing programs aimed at increasing the adoption of our products through direct, distribution and retail channels.
• Responsible for driving and promoting the Leviton brand within their own sub-brand, living and promoting the company core values and brand promise.
• Attends customer meetings, trade shows and industry events as required.
• Prepares accurate, up-to-date and concise oral and written reports and reviews on departmental progress and direction. Completes monthly reports and regular updates as requested from business unit management.
• Assists senior management in developing and implementing long range strategic plans.
• Hires, trains, coaches and develops staff members .
• Develops and maintains budget for area of responsibility to support the marketing plans and implements the budget within the constraints established.
• Support key sales calls as appropriate.
• Collaborates across business units and with channels to ensure consistency in branding and execution of marketing collateral and product launches.
• Manages business unit trade shows and merchandising recommendations.
• Interacts with advertising and public relations agencies and provides direction for all advertising related activities for the business unit.
• Works directly with product management and sales to prioritize marketing requirements.
• Works with channel marketing, IT and sales operations to deliver solutions that deliver business success.
• Participates actively on the Product Approval Committee providing expertise in their functional area while ensuring an overall Business Unit focus.
  
  

Qualifications

• Strong public speaking skills, with the ability to effectively present information to others
• Excellent organizational, leadership, and management skills, with the ability to manage and direct projects
• Excellent verbal and written communication and organizational skills
• Ability to communicate effectively at all levels
• Sound judgment in analyzing and recommending solutions
• Ability to motivate and teach
• Capable of making decisions leading to timely resolution of unresolved issues
• Must be creative, innovative, resourceful, and able to think independently
  
  

Education & Experience

• Bachelor’s Degree (BA/BBA) in Marketing. MBA preferred.
• Minimum of 10-12 years’ experience in branding, marketing, or communications with a focus on B2B and B2C brands.
  
  

Travel

• Up to 25%
  
  

What We Offer

Comprehensive benefits include:

• Medical, dental, and vision insurance programs
• 401K plans with employer-matching contributions
• Tuition reimbursement
• PTO
• Paid holidays
• Volunteer time off
  
  

For more information about benefits, please go to: https://careers.leviton.com/benefits

Leviton is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The future looks brighter than ever. Join our team now!

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Pay Range

$180,000 - $240,000 per year