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This range is provided by Harry Winston. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$55,000.00/yr - $70,000.00/yr
Job Summary
The Associate, US Media position reports directly to the Manager, US Media and will work on all aspects of the US media plan in partnership with the US Marketing & PR Director. This position works closely with the Global Marketing team and external media agency to specially craft, implement and execute a comprehensive media strategy that aligns with the Global calendar and US business goals and objectives.
Key Duties, Responsibilities and Accountabilities
Consistently manage the US media plan in cooperation with the external media agency to support the brand and retail objectives from a national and regional level
Assist with media strategy, planning, campaign management, data and insights; develop and present plans and detailed recommendations to drive brand awareness, traffic, conversion and increase ROI
Work closely with cross –functional teams to align media initiatives with market specific activations that will drive traffic to retail Salons, and will result in new and repeatable sales
Partner with external media agency and provide clear directives, tracking and briefing documents to optimize campaign launches and performance
Media management as well as budget allocation across all media channels and retail locations
Map-out visual layouts to showcase content planning for booked media, while adhering to the Global strategy and identify best ad visuals based on business needs and sales trends
Ensure timely ad creation and delivery for all creative assets across print, online and OOH
Devise monthly reports and share insights on the US media spend, projected forecasts and performance
Track and analyze best practices and performance with digital campaign initiatives. Analyze wrap up reports and identify strengths and weaknesses per campaign to better optimize future activations
Collaborate with data & measurement team to ensure that all distribution can be measured against
campaign KPIs
Analyze multiple sources of external data to assist planning and buying decisions
Research competitive landscape, identify content trends, champion competitive strategies and identify best practices
Fulfill Lease Required Advertising for select US Retail locations
Collection of Media Authorization Forms
Monthly media and budget reporting
Monthly ROI, Traffic and Client Care tracking for all digital activity
SEM tracking and performance management
Budget reconciliation - departmental invoicing, monthly budget reporting and reconciliation with Finance
Job Qualifications
Cross channel exposure inclusive of Print, Digital, Social and SEM
At least three years' experience working in media at a brand or media agency
Proficiency in media analytics / reporting / data results
Previous experience in budget management and optimization
Strong quantitative and analytical skills
Excellent teamwork, written, communications and presentation skills
Ability to work well under tight deadlines and exceptional organizational abilities
Seniority level
Associate
Employment type
Full-time
Job function
Public Relations and Marketing
Industries
Retail Luxury Goods and Jewelry
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