Social Media Manager
THE ROLE
The Social Media Manager will develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.
Key responsibilities will include, but are not limited to:
Content Strategy:
- Partner with CEO/Founder and internal teams to develop best-in-class social media strategies that deliver on the brand’s unique tone of voice and positioning.
- Develop multi-channel commercial strategies that increase year-over-year traffic and eCommerce revenue across all social media channels
- Focusing on Instagram and TikTok, develop a comprehensive content calendar that builds upon content pillars, includes social-first content, retail and brand events, social giveaways, influencer activations, brand campaigns and brand partnerships.Collaborate with Digital Marketing, Communications and e-commerce to support key brand initiatives and communicate consistent, cohesive product messagineg to drive business results.
- Identify, develop and execute on social first concepts as part of 360 Marketing Campaigns
- Serve as internal expert on key social trends, reacting and building on strategies as the channel and platforms evolve
- Analyze data and performance in real time, updating the Executive team on performance and optimizing strategies and content accordingly.
Content Development & Management:
- Lead day-to-day activities to maintain all social network accounts and communications on platforms, including TikTok, Instagram, YouTube, Facebook Twitter, etc.
- Lead concepting & ideas, briefs and storyboarding
- Motivate the Design / Creative Services team to consistently deliver unique, social first brand content
- Project Management: Prioritize projects, define deadlines and ensure that deliverables are met by the team which includes daily delivery of Social Media content suggestions and trends
- Develop pre-production decks in partnership with Creative for approval ahead of shoots
- Identify new creators for brand partnership
- Attend social shoots, overseeing content creators and tracking pre-established deliverables
- Manage social media relationship with external brand partners and sponsors, ensuring optimal strategy and execution of social media for activation
- Engage external brand partners to cross promote content from alice + olivia’s platforms
QUALIFICATIONS:
- 5 + years of experience developing and managing social media strategy preferably with a fashion brand / founder led brand or social media based company
- Track record of driving results through creating and managing social media content, audience development and engagement.
- Early adopter of new platforms, systems and tools for creating content nimbly.
- Knowledge of and a passion for fashion, trending news, culture and social media topics that influence consumer behavior.
- Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to generate compelling, engaging and social content.
- Creative, strategic and collaborative approach to problem solving.
- Strong interpersonal and influencing skills with the ability to interact with senior leaders.
- Excellent verbal and written communications skills; ability to write clear compelling content and use storytelling to build engagement.
- Fine-tuned presentation skills, ability to develop clear proposals, speak concisely, and understand different audiences
- Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment. Bachelor’s degree in business, marketing, communications or related field or equivalent
experience.
$100,000 - $115,000 base salary (This range represents the low and high end of the anticipated base salary range for this NY- based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Retail Apparel and Fashion
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