Paid Media Manager

MEDIK8 US - PAID MEDIA MANAGER - $110,000 - $130,000 - NEW YORK

Medik8 is a UK-based clinical skincare company dedicated to providing high-quality results-driven skincare products that are backed by scientific research and innovation. Medik8 has a global presence with a high growth trajectory specifically in the US market.

You will play a crucial role in delivering revenue through all acquisition media channels such as Paid Social, Paid Search, Affiliates, SEO, and Influencer. You will work alongside agencies (Media agency, Amazon agency) & internal teams to launch in-channel campaign activity and optimize performance to achieve our ambitious business goals.

The ideal candidate will be commercially-minded with a proven track record of management and optimisation of performance marketing channels either working at an agency or in-house.

Why you cannot miss this opportunity

You thrive in a startup environment! You will work alongside energetic and collaborative industry experts and be encouraged to develop your creative campaign ideas and initiatives. You will have the ability to fully own strategy and see it through to execution on a fast growing skincare brand. Your innovative and strategic thinking will play a key role in revitalising our existing paid channels and building a lasting digital connection with new and existing customers.

Key responsibilities will include:

• Lead paid media strategy across DTC site, e-tailers, and oversee Amazon. Including Paid Social (Meta & Tiktok), Paid Search, Display, Organic Search, and Affiliate Marketing
• Design, implement and own strategies to drive customer acquisition, conversion KPIs, CTR, CPC, and lifetime revenue growth.
• Oversee full funnel paid media execution and budget and manage external media relationships.
• Manage the creative process for ad programs, working cross-functionally on the ideation, briefing, and editing of content and assets.
• Conduct A/B and multivariate testing on audience segmentation, content, landing pages, and other ad-related elements.
• Performance reporting across different marketing channels & creative, sharing results with the wider team.
• Continuously improve our core acquisition channels through testing (media, creative), and always identify new ideas to optimize CAC.
• Utilize a data-oriented mindset to set measurable targets and strategies, analyzing pre- and post-campaign performance for continuous improvement.
• Partnering closely with external agencies as well as internal creative, brand, PR, influencer and social teams.
• Maintain and project manage the acquisition marketing calendar. Coordinate with internal teams, agencies and freelancers to launch new marketing campaigns & creative across all channels.
• Partner with Amazon media agency to optimize media spend and recommendations based on performance and creative.
• Own the creative briefing process for paid social & paid search ads to make sure we are always building on existing best performers and testing new creative concepts.
• Partner with affiliate agency & publisher commercial teams to drive product inclusion on an ongoing basis and key campaign moments.
  
  

The successful candidate will:

• 7+ years of experience in a similar role working in an agency or in-house
• Have experience in-platform (Meta, Google, TikTok, Amazon)
• Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision-making.
• Have experience working with paid social & paid search channels, understanding different campaign & creative types, and best practice creative process
• Have experience building relationships with external media agencies
• Have strong analytical skills with the ability to evaluate acquisition results, and using the data to inform future marketing campaigns
• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives in a startup beauty environment
• Have an interest or curiosity for beauty or skincare.
  
  

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Product discount
• Opportunities for career growth and professional development in a dynamic and innovative industry.
• A supportive and collaborative work environment with a diverse and inclusive team.
• Hybrid business model: 1-2 days mandatory per week in NYC shared co-working space.
• Quarterly team building activities
  
  

If you are passionate about marketing and thrive in a fast-paced environment, we invite you to join our team and contribute to our continued success in building digital communication with our customers. Apply now to be considered for this exciting opportunity.