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We are a highly motivated bunch who seek to create a space where you know you are going to have a good time. We are known for our art-inspired spaces that are great for social gatherings.
Our restaurants are wall to wall with lights, murals, and vignettes.
We are the marinara-muddled minds behind Happy Camper, Homeslice, and Paradise Park restaurants. Our brand is glued together by our company culture. Many of our employees have been with the company from the first installment of the brand, Homeslice, and a common thread we share is paying a distinct amount of attention to detail in creating this atmosphere. Currently, we are looking for other team members who would like to grow their careers within the hospitality industry.
This job is for someone who may be looking for something more unconventional than a downtown office and who values building the customer experience from the ground up. The ideal candidate wants something more than a cubical and to really enjoy their work environment and the people they work with. With a restaurant group expanding as rapidly as we have, we need someone who is self-motivated and willing to take initiative.
If you are a passionate and innovative Brand Manager, we invite you to apply and contribute to the success and growth of our restaurant brand. Join our team and help create a memorable dining experience for our valued customers.
Job Summary:
We are looking for a dynamic and creative Brand Manager to join our team. The ideal candidate will be passionate about food, hospitality, and brand development. As a Brand Manager, you will be responsible for crafting and executing strategies to enhance the restaurant group's brand identity, drive customer engagement, and contribute to the overall success of our establishments.
Duties/Responsibilities:
Develop and maintain a strong and cohesive brand identity for the restaurant, ensuring consistency across all touchpoints, including menus, signage, online presence, in store decor and marketing materials
Formulate and implement long-term brand strategies that align with the restaurant's values, target audience, and business objectives
Plan, execute, and oversee marketing campaigns to promote the restaurant, seasonal menus, special events, and promotions. Collaborate with the social media team to create compelling content
Manage and enhance the restaurant groups online presence, including the official website and social media channels. Develop engaging content and monitor online reviews to maintain a positive brand image
Increase and grow SEO traffic to restaurant groups, review Google Analytics for ad reporting & monitor all website traffic analytics
Develop strategies to engage and build a loyal customer base. Gather customer feedback, and analyze data to enhance the customer experience
Identify and pursue strategic partnerships and collaborations that align with the restaurant's brand and values
Manage and enhance the restaurant groups merchandise. Provide merchandise sales updates, new asset suggestions, update merch selling platforms and manage inventory
Stay informed about industry trends, competitor activities, and customer preferences. Use market research to inform branding and marketing strategies
Required Skills/Abilities:
Proven experience as a Brand Manager, preferably in the restaurant or hospitality industry
Strong understanding of branding principles and marketing strategies
Strong understanding of social media platforms and emerging trends
Creative flair and a passion for culinary experiences
Excellent creative and analytical skills
Proficient in digital marketing and social media management
Exceptional communication and interpersonal skills
Ability to work collaboratively with cross-functional teams
Multitasking and analytical skills
Desirable:
Graphic Design experience
Bachelor's degree in Marketing, Business, or a related field
Required Leadership Skills/Values:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
Decision Making and Problem Solving: Able to identify and analyze program and system problems while offering alternative solutions. Responds well to feedback and takes appropriate actions
Professionalism: Displays enthusiasm, dedication, and interest regarding position responsibilities and duties. Expresses willingness to undertake projects, supports organizational goals and endeavors, and demonstrates flexibility in response to changing circumstances. Maintains professionalism in all aspects of job duties
Time Management and Initiative: Works with minimal supervision and effectively completes tasks when direction is given
Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem
Oral Expression: The ability to communicate information and ideas in speaking so others will understand
Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem
Attention to detail: A strong sense of attention to detail; proactively advising on mistakes before they are posted/displayed publicly
Required Years Of Experience
Minimum 2 years of experience
Physical Demands & Work Environment
Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; standing up to eight hours each day; working in all weather conditions.
Non-Physical Demands
Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.
Schedule:
This is a full-time position with flexibility for occasional evening and weekend work during special events.
40 hour week required
Day Shift/Night Shift – flexible weekly schedule
Monday to Friday, weekend availability
On call
In-office or on-premise work setting
Compensation Details
Compensation: $60-70,000
Benefits & Perks: Health Insurance, Dental Insurance, Vision Insurance, Paid Time Off, Dining Discounts
Department: Marketing
Reports to: Operations
Status: Salary
FLSA Code: Exempt
Location: Chicago
Happy Camper is an equal opportunity employer. We value diversity in gender, race, ethnicity, sexual orientation, gender identity, disability, religion, age, veteran status, life experiences and ideas. We are committed to providing equal employment opportunities and strive to provide an inclusive culture that embraces diversity.
Must be eligible to legally work in the United States.
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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