Media Buyer, Paid Social

GOBankingRates.com is a leading destination for personal finance news and information.

Launched by Jeff Bartlett and Brett Rossmann in 2004, GOBankingRates (formerly ConsumerTrack) connects people with products and services that help them to lead a richer life.

We are a multi-media content platform covering all aspects of your personal finance journey. Our curated editorial content, videos and podcasts utilize expert insight to teach readers the six key principles of financial literacy: how to earn, save, invest, spend, borrow and protect money. We strive to give readers the confidence they need to feel empowered about making smart financial decisions today, tomorrow and into the future.

Your rich life starts with GOBankingRates. Let us guide you there!

What's Interesting About This Role?

We are seeking an innovative problem solver to join our growing Paid Media Team as a Media Buyer, Paid Social. This role is responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (e.g., Facebook/Instagram, TikTok, LinkedIn, Reddit) to achieve our quarterly revenue and gross profit goals. The ideal candidate is agile, passionate about paid media, and has a strong background in using data to drive success. This independent contributor role reports directly to the VP of Digital Media.

How Will You Make an Impact?

• Develop and implement scalable paid social media campaign strategies for our listicle/advertorial and Financial Planning categories on major social platforms.
• Manage monthly paid media budgets to meet revenue and gross profit margin (GPM) targets.
• Provide recommendations and execute strategies for pricing, ad copy, campaign structuring, targeting, creative, and inventory management.
• Navigate compliance and targeting requirements to promote offers effectively.
• Manage end-to-end paid social campaigns, including budget allocation, bidding, performance analysis, and optimization to ensure KPIs are met.
• Stay current with the latest trends and features on major social media platforms.
• Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Communicate reporting, results, strategic initiatives, and growth opportunities effectively to the team.
• Use data to guide decisions and actions to scale revenue and GPM.
• Collaborate with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
  
  

What Will You Bring to Us?

• A minimum of 5 years of high-level experience with top social media platforms, managing monthly ad spend over $100k, preferably in the financial category.
• Experience managing content arbitration and/or advertorial style campaigns with high media spend.
• Understanding of direct marketing creative best practices and experience optimizing for campaign performance.
• Proven ability to create and manage social media and various marketing channels from inception to completion.
• Expertise in managing paid social algorithms and leveraging technical solutions for meaningful results.
• Strong analytical skills with experience in data analysis, attribution, ads implementation, and platform integration.
• Experience in strategy development, problem-solving, and results communication.
• Proficiency in Excel, Google Suite, Google Ads, and Bing Ads.
  
  

The salary for this role ranges from $90,000-$120,000 per year, depending on job- related knowledge, skills, experience, and location.

Benefits

• 100% Remote
• Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
• Awesome medical, dental and vision plans with heavy employer contribution
• Paid maternity leave and paternity leave programs
• Paid vacation, sick days and holidays
• Company funding for outside classes and conferences to help you improve your skills
• Contribution to student loan debt payments after the first year of employment
• 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
  
  

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.