Lifecycle Marketing Manager
Lifecycle Marketing Manager
UpLevel HR Consulting
Raleigh, NC
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Rewriting the Code(RTC)is a nonprofit organization committed to increasing student and early career women’s power in becoming the next generation of tech leaders. RTC has created a fast-growing, global community of over 25,000 women across 110+ countries who are supported in their professional and personal growth through community, educational programming, and connections with RTC’s corporate partners.
About This Opportunity
As the Lifecycle Marketing Manager, you will:
- Lead and Innovate: Develop and execute cutting-edge digital marketing campaigns across multiple channels including email, SMS, and social media to drive member engagement from acquisition to loyalty
- Collaborate Creatively: Work closely with external creative teams and internal stakeholders to produce impactful and measurable content
- Harness Data: Utilize analytics tools to evaluate campaign effectiveness and provide data-driven insights to drive strategic marketing decisions
- Optimize Member Experience: Design comprehensive lifecycle strategies to enhance each stage of the member journey, ensuring a personalized and engaging experience
- Experienced Marketer: You have at least five years of marketing experience, with a deep focus (minimum of 2 years) in lifecycle marketing. Experience in a tech or member-based association is preferred
- Educational Background: A Bachelor's Degree in Communications, Business Administration, Marketing, or related field
- Strategic Thinker: Proven success in developing B2C marketing campaigns tailored to a tech-savvy audience. Startup experience is a bonus
- Tech-Savvy: Proficient with marketing tech stack tools like HubSpot and Zapier and adept at leveraging new technologies to enhance marketing effectiveness
- Mission-Driven Impact:Directly contribute to connections and initiatives that empower women in tech and promote diversity and inclusion.
- Dynamic Work Environment:Thrive in a collaborative and fully-remote workplace. This role only supports remote work within the US
- Competitive Compensation. We are dedicated to pay equity best practices, which also ensures our offers are presently fairly, and represent our best and final.The nationwide starting salary range for this position is $85,000-95,000 annually. Offers will be representative of the candidate's experience and qualifications relative to the requirements of the position
- Comprehensive Benefits.Comprehensive medical, dental, and vision insurance (80% of employee coverage paid by RTC), group life, Simple IRA with company match, generous paid time off benefits which includes 3 weeks of PTO to start along with 8 company paid holidays, and a 2-week paid EOY winter break
If you’re passionate about making a difference in the careers and professional pathways of women in tech and possess the skills needed to create and lead innovative content strategies, we want to hear from you!Qualified candidates should submit a current resume and include a cover letter outlining their relevant experience, why this position interest them, and how RTC's mission and visions aligns with their own. We receive a high level of interest in our job postings. Submissions without the requested information will not be considered.
We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications.
Please no phone calls or third-party recruiters. This search is being managed exclusively through UpLevel HR Consulting.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Internet Publishing
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