Director of Digital Marketing - Restaurants DDM
Leap Brands
Addison, TX
See who Leap Brands has hired for this role
Position Overview:
As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.
Responsibilities:
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As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.
Responsibilities:
- Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience
- Identify opportunities for growth and innovation in digital marketing channels
- Website Management:
- Oversee the management and optimization of company websites to enhance user experience and drive conversions
- Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging
- Loyalty Applications:
- Manage and optimize loyalty programs and applications to drive customer retention and repeat business
- Develop strategies to enhance loyalty program effectiveness and increase customer engagement
- CRM (Customer Relationship Management):
- Implement and manage CRM systems to track and analyze customer interactions and data
- Develop targeted marketing campaigns and personalized messaging based on CRM insights
- Digital Advertising and Campaigns:
- Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display
- Monitor campaign performance and ROI to ensure effectiveness and efficiency
- Content Development and Marketing Automation:
- Lead the development of digital content, including website content, email campaigns, and social media posts
- Implement marketing automation strategies to streamline processes and improve efficiency
- Analytics and Reporting:
- Track and analyze key performance metrics and digital marketing trends
- Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- 5+ of experience in digital marketing, with a focus on digital strategy development and execution
- Strong understanding of digital marketing channels, website management, loyalty applications, and CRM
- Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software
- Excellent analytical, communication, and leadership skills
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Internet Publishing
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