Sr. Manager, Customer & Marketing Analytics

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

YOUR IMPACT

The Sr Manager of Customer & Marketing Analytics will be responsible for the creation of a deep understanding of the Wingstop customer using segmentation, statistical modeling, descriptive analysis, and related learning methodologies in service of propelling marketing strategy forward. This person will have a direct hand in driving business decisions and building the innovation roadmap through a customer centric POV.

This individual is a bright, energetic self-starter who has a passion for customer behavior/insights and determining ‘what matters’ to drive behavior. They must have the technical knowledge of data, customer analytics, and research methodology, with the ability to apply these skills to set learning agendas, deliver analytics, and tell the story in a simple yet compelling way. In addition, this person must be able to work independently and with external agencies/partners, possess strong communication and written skills, and have significant brand experience in the retail, QSR, or hospitality industries.

Role Responsibilities:

• Shares responsibility for Wingstop’s customer and marketing analytics learning agenda
• Synthesizes first-, second-, and third-party data into actionable strategy and measurement objectives
• Works independently to pull data, perform in-depth analyses, identify trends, and extract meaningful information to customer performance, marketing effectiveness, and general business trends
• Leads agency analytics resources to deliver customer and marketing insights and distill critical learning to cross-functional internal and external stakeholders
• Leads agency team to execute data science work and model development as needed, based on business needs
• Identifies areas of optimization and incremental growth for the business as it relates to marketing, content, and customer performance, communicating findings to appropriate stakeholders
• Distills complex, detailed issues and data down to easily understood, presentable, and actionable findings/recommendations with creative solutions
• Measures marketing initiatives and effectiveness, from both a campaign level to a full marketing mix, based on various objectives and key performance indicators
• Understands key drivers of customer behavior and the relationship with marketing levers
• Identifies evolving business needs, industry trends, and advancements that can enhance the team’s understanding of the Wingstop guest and marketing activity

WHAT YOU’LL NEED

• Bachelor’s Degree in Information Technology, Mathematics, Statistics or Marketing is preferred; or credentials within related data/analytical fields
• 7+ years of experience working with customer and/or transactional data
• 7+ years of experience working with marketing database solutions on multi-channel marketing and one-to-one communication (CRM) approaches preferred
• Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the marketing environment
• Must possess strong abilities and interest in analyzing and extracting useful, business-related information from large amounts of customer, shopping, traffic, revenue, pricing, and schedule data
• Can handle high volumes of work with ability to prioritize effectively and hit promised timelines
• Knowledge of at least one statistical programming language (R, SQL, SAS, and/or Python) preferred
• Experience with data query tools such as SQL and BI platforms such as PowerBI and Snowflake
• Experience with Microsoft Office Suite

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

Flavor Perks:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun is the best flavor:

• Lunch provided every Tuesday and Thursday in office
• Work from home Fridays
• Discount on Wingstop gift cards
• Discounted onsite dry cleaning
• Discounted onsite car detailing
• Onsite game room and patio

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.