Social Media Manager

General

Job Title: Social Media Manager

Division: Marketing and Communications

Reports To: Lead Digital Marketing Manager

Key Relationships: External agencies and suppliers, sponsorship partners, Beazley marketing team, broker relations, management team, data team, compliance and internal communications.

Job Summary: As a Social Media Manager you will be responsible for developing and implementing our global social media strategy, as well as partnering with external agencies and the marketing team on social content creation, planning/scheduling of posts and tracking/monitoring engagement through Beazley’s social media platforms. This role is also responsible for growing and supporting Beazley’s employee advocacy tool - EveryoneSocial. We have big plans for our brand and social is a key driver of our overall marketing strategy. You will be joining a team of dynamic marketers looking to expand our voice and impact. At Beazley, we’re insurance. Just different.

Key Responsibilities

• Lead organic social media strategy, building engaging customer experiences across social channels. Support Lead Digital Marketing Manager with paid social media advertising strategy.
• Collaborate with broader marketing team to develop social media creative tiles and campaigns, ensuring conformity to the brand guidelines across messaging and tone of voice.
• Create video and animation compositions across various platforms, including but not limited to Instagram, TikTok, YouTube Shorts, etc.
• Proactively manage the company’s social media content calendar by working with the corporate comms and marketing team. Align our brand with new and emerging trends. Use social media tools to craft and release content.
• Develop and implement plans to both grow and maintain followers on all Beazley’s social media platforms, including EveryoneSocial. Work with internal comms and teams to use our own employees to boost brand awareness across platforms.
• Establish key performance indicators and use social data monitoring tools to understand efficacy of existing social campaigns and measure success. Communicate insights on campaign performance, providing insights and recommendations for improvement.
• Supervise and monitor through social listening all aspects of social media interaction between customers and the company to ensure a positive customer service experience.
• Stay up to date with latest social media best practices and technologies such as AI capabilities and/or partnering with Influencers. Identify new channels and opportunities.
  
  

General

It Is Important That Within All Your Interactions Both Internally And Externally You Adhere To Beazley’s Core Values - Being Bold, Striving For Better, And Doing The Right Thing - As They Contribute To An Internal Environment Of Teamwork And Promote a Positive Brand Image And Experience To Our External Customers. We Also Expect Beazley Employees To

• Comply with Beazley procedures, policies and regulations including the code of conduct which incorporates the PRA and FCA Conduct. Undertake training on Beazley policies and procedures as delivered by your line manager, the Culture & People or assurance teams (compliance, risk, internal audit) either directly, via e-learning or the learning management system.
• Display business ethics that uphold the interests of all our customers.
• Ensure all interactions with customers are focused on delivering a fair outcome, including having the right products for their needs.
• Comply with any specific responsibilities necessary for your role as outlined by your line manager, the Culture & People or assurance teams (compliance, risk, internal audit) and ensure you keep up to date with developments in these areas. This may include, amongst others, Beazley’s underwriting control standards, Beazley’s claims control standards, other Beazley standards and customer relationship management.
• Carry out additional responsibilities as individually notified, either through your objectives or through the learning management system. These may include membership of any Beazley committees or working groups.
  
  

Personal Specification

Education and Qualifications

• Bachelor's degree or equivalent related experience.
• Certifications in social media marketing.
  
  

Skills And Abilities

• Excellent communication skills, both verbal and written. Advanced copywriting skills for social and digital marketing to drive branded content across channels.
• Advanced knowledge of using a range of social media channels (e.g., LinkedIn, Twitter, Facebook, Instagram).
• Proficient in graphic design tools (e.g., photoshop, illustrator, Canva or equivalent).
• Proficient in all Microsoft Office programs.
• Skills in motivating a team, being a team player, and ability to work on own initiative.
• Ability to manage time, meet deadlines and prioritize.
• Excellent understanding of organisational processes.
  
  

Knowledge And Experience

• Agency experience working in social media channels across organic and paid media.
• Direct knowledge and experience using social media marketing tools such as Hootsuite, Sprout Social, Meltwater, Buffer, etc.
• Proven track-record of team work, accuracy, timeliness and anticipating needs.
• Prior marketing and communications experience an advantage.
• Previously worked with vendors or external stakeholders for joint-led initiatives.
  
  

Aptitude and Disposition

• Outcome focussed, self-motivated, flexible and enthusiastic.
• Professional approach to successfully interact with managers/colleagues and external suppliers.
• Completes work to deadline.
• Proactive and curious, always looking to learn and improve process and capabilities.
  
  

Competencies

• Concern for quality
• Customer focus
• Team working
• Initiative
• Time management
• Relationship building
• Communication skills
• Prior experience as a copywriter
• Prior experience as a content manager
  
  

The Rewards

The opportunity to connect and build long-lasting professional relationships while advancing your career with a growing, dynamic organization

• Attractive base compensation and discretionary performance related annual bonus
• Competitively priced medical, dental and vision insurance
• Company paid life, and short- and long-term disability insurance
• 401(k) plan with 5% company match and immediate vesting
• 22 days annual PTO (full-time, prorated for 1st calendar year of employment), plus paid public holidays with the ability to flex the religious bank holidays to suit your religious beliefs. Additional PTO purchase is available up to a maximum of 5 days per calendar year.
• Up to $700 reimbursement towards home office setup
• Free in-office lunch, travel reimbursement for travel to office, and monthly lifestyle allowance in support of your wellbeing
• The opportunity to save for, and purchase, shares of Beazley stock
• Six months fully paid parental leave, regardless of how you come to parenthood
• Company paid sabbatical up to 12 weeks after 10 years of continued service
• Support with exam/study leave and fees for relevant qualifications related to furthering education
• Up to 2.5 days matched paid leave for volunteering at a charity of your choice and 5 days paid leave to provide or arrange care for a dependent with a long term care need annually
• Smart working policy and flexible working culture, trusting our employees to do what works best for them, their role and the needs of the business
  
  

Salary for this role will be tailored to the successful individual’s location and experience. The expected compensation range for this position is $70,000- $85,000 per year plus discretionary annual bonus. You will be able to discuss your salary expectations should you be contacted about this role.

This document is subject to review after consultation with your Manager.