Channel Sales Director - Dollar/Value Channel - Private Label

Lassonde Pappas & Co. is a US Leader in beverage manufacturing dedicated to our team members, customers and consumers satisfaction. We remain committed to our small-town roots and rural values. Hardworking and caring are qualities that make our teams special. Since 1942, we’ve been producing delicious products for our customers across the country!

To provide the best for our customers, we focus on building the best team by creating and advancing an inclusive environment amongst our diverse workforce. If you’re passionate about customer satisfaction, reliable, and committed to being and doing better, join us!

We value each of our employee’s total wellbeing. To support employees in all stages of their wellness journey, we have a robust benefits program including: medical, dental, and vision coverage options, growth and development potential, along with 401-K, Life & Disability Insurance, PTO, Tuition Reimbursement, Health Fairs, Gym Membership Discounts, and so much more!

Position Summary

The Channel Sales Director position will report to the SVP Private Label Sales and work on the strategic development, direct customer sales and execution of key lines of business that are the primary growth opportunities for the Channel. The Director will develop a deep understanding of the customer and consumer needs to support winning strategies for product positioning and development. The Director helps define and translate strategies into initiatives that result in accelerated share and profit growth by working closely with product development, sales, and manufacturing to optimize product lines and deliver sustainable profit growth. In addition to the above, the individual will hold sales responsibility for a book of business as assigned by the SVP which will require travel and the ability to develop and maintain relationships with key customers.

Primary Responsibilities Include

• Help develop business positioning, pricing and new product strategies for their channel with CM and Pricing team
• Responsible for developing the customer relationship as well as sales growth and profitability goals for customers assigned by SVP
• Collaborate with Sales, Business Development, Data Analytics & Insights to understand, align and activate against target consumer behavior and insights
• Support the SVP Sales by tracking and analyzing sales, evaluating progress against plan, recommending corrective action as needed to include line extension and new product introductions in conjunction with Business Development and Margin Management.
• Direct the activities of the Channel Specialist
• Work with team to develop a detailed analysis of the competitive set and maintains that as a tool to help manage the business
• Participate with and support the SVP on internal teams as directed
• Keep SVP Sales aware of critical timelines and effectiveness of tactical plan execution
• Track profitability of Channel variances to help the SVP attain annual and long-range financial objectives
• Work with the Channel Specialist to develop data and documents that allow the SVP and themselves to maximize time spent selling and closing
• All other duties as assigned
  
  

Education And Experience

Minimum Required Qualifications

• 10 years previous sales experience, preferably in CPG industry/beverage category
• Ability to effectively interact, engage and communicate with internal and external customers
• Ability to complete Top to Top level presentations individually
• Strong communication, analytical, and negotiation/influencing skills
• Must have proven business management experience within Dollar (Value) Channel Customers, broker management experience a plus
• Bachelor's Degree required
• Must have proven CPG private label sales management experience, beverage category a plus
• Strong negotiation, analytical and influencing skills
• Ability to complete Top to Top level presentations individually
• Proficient in Microsoft Office Programs
• Minimum 50% travel required.
• Must have a valid driver’s license
  
  

Additional Preferred Qualifications

• Excellent time management skills
• Proven organizational skills
• Ability to direct, coach and train others.
• Consultative, influential, strategic thinking and problem solving skills.
  
  

Physical Requirements & Working Conditions

This position requires sufficient physical ability to work in a typical office setting; driving a motor vehicle and occasionally working in the field.

FREQUENT: sitting, upward and downward flexion of neck; fine finger dexterity and light to moderate finger pressure to include extended periods of keyboard and mouse use, side-to-side turning of neck, walking, standing, bending and stooping, pushing/pulling, twisting at waist, moderate wrist torque to twist equipment knobs and dials.

OCCASIONAL: squatting, kneeling, reach above and at shoulder height, moderate grasp to manipulate reference books and manuals; lifting objects weighing 20 – 35 lbs. from below waist to above shoulders and transporting distances up to 50 feet.

VISION: Ability to see in the normal visual range with or without correction.

This job description is not intended to contain a comprehensive list of the responsibilities that are required to successfully perform in this position. Other duties as assigned are part of every job description. The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential job functions.

Lassonde Pappas & Co., Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.