Director of Marketing

We are on the lookout for a visionary Director of Marketing to lead our strategic transformation and drive growth from a market-centric perspective. This pivotal role involves crafting and executing brand strategies, marketing plans, and programs that align with our corporate goals. The ideal candidate will be instrumental in driving Sell-In and Sell-Out activities, conducting in-depth market analysis, and developing both short and long-term strategies to achieve sales and profitability targets. Bilingual (ENGLISH/SPANISH) proficiency is essential.

Key Responsibilities:

• Strategic Leadership: Develop and implement robust marketing strategies to enhance brand visibility across global markets.
• Market Insights: Analyze market trends, consumer behavior, and the competitive landscape to pinpoint growth opportunities.
• Brand Stewardship: Ensure consistent brand messaging and positioning across all communication channels.
• Product Innovation: Lead product development efforts to ensure alignment with market needs and consumer preferences.
• Campaign Management: Orchestrate integrated marketing campaigns across digital, social media, and traditional platforms to boost engagement.
• Data-Driven Strategy: Leverage data analytics to measure campaign success and optimize marketing activities.
• Team Leadership: Build and nurture a high-performing marketing team that thrives on creativity and collaboration.
• Cross-Functional Collaboration: Partner with sales, product development, and operations teams to align marketing initiatives.
• External Partnerships: Work with external agencies and vendors to bring marketing strategies to life.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of progressive marketing experience, with at least 5 years in a leadership role within the food and beverage industry.
• Proven success in launching and managing international marketing campaigns.
• Strong analytical abilities with a focus on market research and data-driven decision-making.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• A creative mindset with strong problem-solving skills.
• (ENGLISH/SPANISH) proficiency required.

What We Offer:

• A dynamic and inclusive environment that champions creativity and collaboration.
• Competitive salary with performance-based bonuses.
• Comprehensive benefits package, including medical, vision, and dental.

Ready to lead transformative marketing initiatives? We’d love to hear from you!