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This range is provided by Michael Kors. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$117,000.00/yr - $170,000.00/yr
Additional compensation types
Annual Bonus and RSUs
Who You Are:
You are energetic, collaborative, have strong communication and are results-driven. You are a leader who thrives in a rapidly changing environment and have extensive digital marketing experience. You also have experience fostering a team culture of continuous improvement and innovation.
As our Director, Digital Marketing, you will lead the development and optimization of our digital strategy to drive business growth across all channels, including paid search, organic search, affiliate marketing, paid social, performance influencer, and display. You will collaborate with cross-functional teams to execute customer-centric initiatives that enhance acquisition, conversion, and retention. Your role will involve optimizing campaigns to maximize ROAS, exploring innovative marketing approaches, managing agency partnerships, and supporting retail-focused digital strategies.
What You’ll Do:
Lead strategy and manage all digital marketing channels supporting ecommerce business and in-store initiatives ensuring campaigns are driving qualified traffic at an optimized ROAS. Channel responsibility includes: paid search, shopping, organic search, affiliate marketing, paid social, and display.
Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts.
Manage and optimize channels to hit sales targets effectively and efficiently; optimize and structure existing channels with the latest best practices and continuously test new acquisition strategies and tactics
Develop strategies and implementation plans for new program initiatives with a focus on a more personalized one-to-one customer relationship and specific customer journeys across multi touchpoints to lead customer-focused marketing initiatives designed to drive improved conversion and retention
Mastery of leading ad industry tools & technologies and ability to partner internally to drive expert outcomes – required constant exploration of innovative approaches and opportunities
Test and improve campaign creative, copy, and audience targeting/segmentation to ensure campaign optimization
Analyze results of all campaigns, using learnings to optimize campaign performance and set future test plans, create and refine actionable audience targets and promotions. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.
Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.
Manage external agency partners, conduct agency reviews and select agency partners as needed
Support retail & outlet marketing teams with specific drive to store digital strategies and tactics
Partner closely with cross-functional teams (CRM, Retail Marketing, Brand Marketing, Merchandising, Creative, etc.) to develop industry leading campaigns that lean into full funnel marketing strategies tied to clear measurement KPIs. Ensure proper messaging, timing and execution of campaigns across paid channels in alignment with site and retention marketing teams.
Partner closely with the Brand Team to develop performance influencer campaigns that drive brand/product engagement, traffic, and sales.
Lead and mentor team to consistently driving learning, growth, and innovative thinking.
You’ll Need to Have:
Bachelor's degree required
8+ years of digital marketing experience for a brand with a heavy focus on paid search/paid social social/affiliate – strong performance (ROAS-focused) marketing experience required
Retail industry experience required
Proven ability to manage large multi-million-dollar budgets
Strong analytical skills, comfortable using data to drive decision-making
Solid knowledge of the complete digital marketing landscape and a history of success managing digital marketing programs that drive business results
Proven ability to effectively manage agency partners
Hands-on experience working with: Adobe Analytics, Google AdWords, Affiliate marketing platforms and other relevant marketing systems
We’d Like to See:
Ability to lead thinking and develop strategy but willing to be hands-on as needed
Strong problem-solving skills, especially when dealing with ambiguity
Excellent oral and written communication skills, strong interpersonal skills
MK Perks:
Generous PTO & Holiday Schedule
Summer Fridays
Internal mobility across Versace, Jimmy Choo, and Michael Kors
Cross-brand Discount
Exclusive Employee Sales
Fav 5 Cards (MK Discount for friends and family)
401k Match
Paid Parental Leave
Thrive Wellness Program (seasonal in-office massages and more!)
Commuter Benefits
Gym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Retail Apparel and Fashion, Retail, and Retail Luxury Goods and Jewelry
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