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We’re looking for a Digital Media Manager to reach and engage new brand buyers, fuel growth, and balance acquisition costs for our Agency Skincare brand. Our ideal candidate is a brand-led performance marketer with deep hands-on experience in paid media channels, such as Meta, TikTok, Snapchat, and Google. In this role, you will use channel proficiency, analytical expertise, and a solid understanding of the target audience and what drives action to fuel growth for the Agency brand. You thrive in a dynamic setting, are personally motivated and proactive. This role reports to the Senior Manager, Media and sits on the Integrated Marketing commercial team.
Essential Functions And Impact Areas
Own the day-to-day management of paid media channels, delivering on growth goals (as measured by our MMM)
Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
Set up full-funnel campaigns in Paid Social channels , including trafficking creative, setting up tests or lift studies, and managing optimizations and pacingIdentify new growth opportunities and develop short- and long-term testing roadmaps
Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
Perform deep quantitative analysis to understand channel effectiveness and inform media & creative directionIdentify process efficiencies to streamline work with other business functions (i.e. Product, Influencer, Creative teams)
Deliver regular creative and influencer insights and reporting to Influencer and Creative stakeholders.
Manage the ad creative strategy and roadmap for Agency Skincare
Participate in calls with brand media agency to identify opportunities for cross-channel synergy
Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices
Minimum Requirements
3+ years cross-channel media planning and execution experience including direct hands-on-keyboard management of conversion campaigns
Knowledge of Paid Social channels and deep experience with in-platform campaign setup
Strong analytical skills to evaluate campaign and creative performance metrics, develop tactical insights, and propose actionable recommendations
Understanding of full-funnel marketing, channel dynamics, attribution, and performance metricsAbility to identify, evaluate, and implement test opportunities
Ability to build strong cross-functional relationships with internal stakeholders
Independently driven and proactive in identifying opportunities to improve campaign performance
Ability to execute day-to-day while delivering a broader strategic visionExceptional communication skills
Bonus points for experience in the D2C/skincare industry
Why You'll Love Curology
Competitive salary and equity packages
Comprehensive benefits: medical, dental, and vision insurance for employees; flexible spending account; 401k; mental health & wellness programs
Company Performance Incentive Plan
$75 WFH stipend (remote employees)
Home office setup stipend (remote employees)
Minimum Time Off policy (unlimited PTO, with at least 3 weeks off) for exempt employees
11 company observed holidays
Additional holidays: Curology days off (1 per quarter), 1 annual floating holiday (employee’s choice), and Gratitude Week (employees take the full week of Thanksgiving off; business critical teams observe different days)
Paid parental leave
Employee donation matching program
Company-sponsored events
Free subscription to Curology or Agency
$94,000 - $150,000 a year
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Wellness and Fitness Services
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