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American Humane is seeking an experienced Director, Marketing. This position will be hybrid and reports directly to the Chief Marketing Officer. American Humane is committed to fostering diversity, equity, and inclusion in the workplace. As we seek to fill this position, we highly encourage applicants from diverse backgrounds to apply.
For more than 100 years American Humane has been first in promoting the welfare and safety of animals and strengthening the bond between animals and people. We are first to serve, wherever animals are in need of rescue, shelter, protection or security. Through our innovative leadership initiatives – from our “No Animals Were Harmed®” program in Hollywood to broad-based farm and conservation animal welfare certifications, to rapid response rescue and care across the country – American Humane sets the gold standard as the most visionary and effective animal welfare organization in the nation.
Position summary:
The Director, Marketing will play a pivotal role in advancing American Humane’s mission to protect and care for animals globally. This high-impact and high-visibility role is responsible for working closely with senior leadership to build American Humane’s B2B and B2C brand strategy, positioning, and messaging while understanding the organization’s constituent needs and working to achieve ambitious growth goals.
Responsibilities:
Develop and optimize B2B and B2C marketing campaigns across various channels, including digital, events, content marketing, influencers, and account-based marketing (ABM)
Produce and maintain high-quality sales and marketing collateral that effectively communicates the value of our programs and services
Lead localization initiatives for global marketing materials
Partner with Development, Communications and Business Development teams to optimize websites, social media, and search marketing for fundraising campaigns, media coverage, and key events
Support corporate partner solicitation efforts
Implement and manage lead generation strategies, including forms, chatbots, landing pages, email cadences, and conversion rate optimization
Coordinate thought leadership content production, including whitepapers, case studies, articles, research, and blog posts
Plan, execute, and optimize digital marketing campaigns to drive brand awareness and lead generation
Analyze campaign performance and adjust strategies to maximize ROI
Develop strategies to nurture leads through the sales and business development funnel
Plan and coordinate participation in industry events, trade shows, webinars, and conferences, including the identification of potential speaking engagements on a global scale.
Develop event strategies aligned with growth goals
Oversee creation and maintenance of marketing and sales assets, ensuring alignment with brand guidelines
Manage relationships with external creative agencies and vendors
Ensure websites are up-to-date, user-friendly, and SEO-optimized
Guide social media strategies to increase brand visibility and engagement
Essential experience, knowledge, skills and abilities:
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
10+ years of marketing experience in both B2B and B2C environments
5+ years of people management experience
Proven success in demand generation, pipeline acceleration, and revenue growth
Strong understanding of digital marketing channels and tools
Excellent written and verbal communication skills
Experience in content creation and thought leadership
Proficiency in marketing automation and CRM systems (e.g., Salesforce)
Strong project management skills with the ability to multitask and prioritize
Ability to build cross-functional relationships, influence, and collaborate at all organizational levels
Creative thinker with a strategic mindset
Ability to use sound judgement and discretion when handling sensitive information
Proficiency in Microsoft Office suite of products including Teams, Outlook, PowerPoint, Word and Excel
Direct reports:
Graphic Designer
Digital Marketing & Social Media Specialist
Job Details:
Title: Director, Marketing
Type: Full-Time
Location: Hybrid in NW Washington DC
Compensation: $135,000 - $145,000 annually, depending on experience
Physical demands and work environment:
Position will be a hybrid of office/telework with the position based out of the Washington, DC office location and regular telework schedule based on organizational policy, need and manager discretion
Must be comfortable with animals, in particular dogs, in the office and at events
There may be an opportunity for occasional travel
Occasional weekend or evening work hours may be required
While performing the duties of this position, the employee will regularly be required to:
Look at and work on a computer screen for extended periods, and
Talk, hear and exchange information over the telephone, video screen and in person
American Humane’s core values define our workplace, and these values serve as the cornerstone for interactions in advancing our mission and institutional goals. Employees are expected to adhere to all organizational policies and to act as role models, demonstrating American Humane’s core values:
Compassion – Being kind and caring in our interactions with others
Accountability - Holding ourselves to the highest standards. Following through on commitments and owning our actions, behavior, and decisions
Respect for All – Being professional, listening to others and honoring diversity in all its forms
Loyalty to Mission – Staying focused on our purpose and our mission – our nation’s most vulnerable depend on us
Sustainability - Contributing to being a great place to work and achieving our shared mission and goals to make a difference, now and in the future
Honesty, Integrity, Trust – Demonstrating transparency, as trusted stewards of donor resources, supporting our leadership and one another
American Humane (AH) is an Equal Opportunity Employer with a commitment to fostering and growing diversity, equity and inclusion in the workplace and the humane space.
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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