Senior Event Marketing Manager, Security
Senior Event Marketing Manager, Security
Microsoft
Connecticut, United States
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As Senior Event Marketing Manager, Security you will lead planning and execution of a mix of 1st party (Microsoft-owned) and 3rd party (Sponsored) events for Microsoft Security. You will lead a team of stakeholders that includes product marketers, sales, as well as agency & production partners to engage security decision makers and practitioners through in-person and digital events. Reporting to the Event Marketing Director for Microsoft Security, you and the Event Marketing team will help drive perception, create deep customer engagements, and influence the sales pipeline.
If you get excited about experiential marketing, if you are great at influencing across matrixed organizations, and if you want to work on a fast-growing business, this may be the role for you!
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Orchestrate priority online / in-person event programs for Microsoft Security to create memorable experiences for key audiences
- Lead planning, execution, results tracking & reporting for multiple events
- Drive alignment across internal stakeholders and agency & production partners
- Define event goals and scope of presence for each event property
- Identify opportunities to expand presence and audience engagement through ancillary event activities
- Work closely with the Narrative, Thought Leadership and Product Marketing Teams to define messaging and content featured
- Work closely with Demand Generation teams to build event audience
- Advocate for Microsoft Security to be properly represented among other CSAs (business units) at 1st Party events
- Maintain relationships with 3rd party conference organizers and manage sponsorship contracts
- Drive innovation and best practice, maintain awareness of event industry trends and competitive execution.
- Travel for events across US and globally, ~25%
- Embody our culture and values
Required/Minimum Qualifications
- Bachelor's Degree in Marketing, Communications, Business or related field AND 5+ years experience in experiential marketing, event management or integrated marketing (e.g. digital, relationship, social media, campaigns)
- OR Master's in Marketing, Communications, Business or related field AND 3+ years experience in experiential marketing, event management or integrated marketing (e.g. digital, relationship, social media, campaigns),
- OR equivalent experience.
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
- OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR equivalent experience.
- Expertise in strategy development, planning and execution of multiple in-person and/or digital events.
- Demonstrated experience influencing a diverse set of stakeholders and driving impact through other teams.
- Experience in managing budgets, timelines, and agency & production resources
- Understanding of event analytics, KPIs and the ability to analyze and interpret data
- Familiarity with platforms for event registration, meeting management, and digital event delivery
- Commitment to lifelong learning, with a demonstrated orientation to continuous improvement
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until September 16, 2024.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
-
Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing -
Industries
Software Development
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