Digital Marketing Associate

Our client, an association in DC is seeking a Digital Marketing Associate. The Digital Marketing Associate will be part of a small communications team dedicated to increasing the visibility and impact of the association. They will support integrated digital communications built around website, social media strategies, digital campaigns, and other components of our outreach programs. The ideal candidate is a self-starter possessing strong digital communications and organizational skills, creativity, and an attention to detail.

Responsibilities:

Social Media:

• Develop high-level, relevant content to reach target audience(s).
• Create, curate, and manage all digital content, including marketing campaigns.
• Monitor, listen, and (with team members) respond to users in a timely fashion and in way that maintains our ‘voice.’
• Develop and expand the online reputation and influencer-outreach efforts.
• Monitor general trends in social media tools, applications, channels, design, and strategy.

Website:

• Maintain public-facing website and subdomains.
• Serve as liaison to our website-related vendors.
• Assist in communications and marketing efforts related to webinars, virtual meetings, and in-person events.

Analytics:

• Monitor effective benchmarks for measuring the impact of digital campaigns.
• Analyze key social media and website metrics and tweak strategy as needed in an effort to maximize results.
• Translate and report anecdotal or qualitative data into recommendations and plans for revising content marketing and SEO for website, email, and social media campaigns.
• Create monthly reports on digital and website activities.

Design:

• Coordinate design of digital presence, (i.e. social media branding, website updates, email readability, etc.).
• Layout, design, and produce various marketing collateral (i.e., email templates, flyers, infographics, videos, event promotions, etc.).

Qualifications:

• 2+ years of relevant work experience in communications and digital environments or equivalent experience in volunteer environments.
• Displays an in-depth knowledge and understanding of social media platforms, their respective audiences (Facebook, X, YouTube, Instagram, LinkedIn etc.), and how each platform might be best utilized in different scenarios),
• Excellent writing and language skills.
• Attention to detail.
• Proven organizational and interpersonal skills.
• Experience with Adobe Creative Suite.
• Knowledge of Drupal, Higher Logic / Magnet Mail, iMIS, and Sprout Social. WordPress is plus.
• Video editing and Podcast experience a plus.

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.