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Search Consultant, CEO @ NinetyEightConsulting | Specializing in the Fashion, Lifestyle & Luxury Goods Industries
Our client is a renowned luxury fine jewelry brand founded in London. They are seeking a Head of Marketing to join their North America team in NYC. The ideal candidate is serving as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.
HEAD OF MARKETING
KEY RESPONSIBILITIES:
MARKETING & COMMS:
Implement and execute roll-out of bi-annual strategic marketing plan and calendar
Manage relationships with cross-functional teams to ensure calendar alignment and integration across territories and sales channels
Project manage production of creative assets and brand collateral – (ecom shots, web content, campaigns and retouches, press tools etc)
Project manage event production for press days, product launches and third-party partnerships
Manage 360 campaign roll-out aligned to marketing calendar
Responsible for budget tracker and reporting over/under spends
Supporting W/sale team by distributing and updating brand assets and ensuring partner store and online content is up-to-date
Responsible for all channel analytics and reporting (Google Analytics, Meta insights, Shopify etc)
Day-to-day support of agencies, ensuring distribution of assets, product, copy, logistics etc.
Supporting on Influencer campaigns, managing logistics, product, deadlines, deliverables etc
Manage PR sample inventory, coordinating loan requests and assisting on photo shoots
Build and drive sophisticated Email marketing programme from Welcome and automated journeys through to seasonal programming
Build and drive content marketing strategy implementing ROI reporting and analysis
Responsible for building CRM programming to drive customer retention and deliver first-class brand experience
Deliver rigorous marketing program analysis – setting KPIs, measured results and key learnings. Recommend strategic optimizations accordingly.
Constantly monitor luxury competitors and industry and feedback
ECOMM:
Manage day-to-day running of ecomm – uploading product images, updating copy and new assets / content in line with marketing calendar and new product drops
Inventory management – monitor stock levels, best-sellers and merchandising opportunities
Responsible for analysing and reporting on trade performance via GA / Shopify
Support on digital campaigns, managing and implementing SEO, PPC, Paid social, Shopping, CRM
Build and manage CRM calendar, building out emails, copy and assets and monitoring performance
Manage all digital asset development, adjustments, approvals and deadlines
Support with web development and management, drafting briefs for improvements and working closely with dev agencies to improve UX and optimise conversion
Manage day-to-day social media calendar – IG grid planning, asset development, copy-writing and roll-out of assets
APPLY NOW TO LEARN MORE
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing, Business Development, and Art/Creative
Industries
Retail Luxury Goods and Jewelry and Wholesale Luxury Goods and Jewelry
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