Director of Growth Marketing

About Modus Planning:

Modus Planning is seeking a data-driven storyteller to head its Marketing Department. Modus Planning is a dynamic SaaS company revolutionizing the consumer packaged goods (CPG) industry. We offer best-in-class forecasting and trade promotion management solutions designed to empower brands to optimize their sales and marketing efforts while ensuring best-in-class execution. As we continue to grow, we are seeking a highly skilled and motivated Director of Growth to join our team.

Job Description:

We are looking for a Director of Growth who has a proven track record of scaling businesses from <$2mm ARR to $10mm and beyond. This individual will be responsible for articulating long-term growth strategies while executing short-term content and social media strategies. The ideal candidate is both a strategic thinker and a hands-on executor, capable of driving growth through innovative marketing initiatives and optimizing the customer journey.

Key Responsibilities:

Develop and Execute Growth Strategies:

• Articulate and implement long-term growth strategies to drive revenue, user base, and market share.
• Experiment with innovative growth tactics and optimize existing strategies.
• Identify and explore new market opportunities.

Content and Social Media Marketing:

• Create and execute short-term content marketing and social media strategies to engage and expand our audience.
• Manage content creation, curation, and distribution across various platforms.
• Analyze and report on the effectiveness of content and social campaigns.

Performance Marketing:

• Develop and execute performance marketing strategies across digital channels to drive user acquisition and conversion.
• Optimize marketing campaigns using A/B testing, data analysis, and performance metrics.
• Manage budgets and allocate resources to maximize ROI.

Public Relations and Communications:

• Develop and implement a comprehensive PR strategy to enhance brand visibility and reputation.
• Build and maintain relationships with media contacts, industry influencers, and partners.
• Coordinate press releases, media outreach, and event participation to maximize brand exposure.

Website Management:

• Oversee the strategy, development, and maintenance of the company website to ensure an optimal user experience.
• Collaborate with web developers, designers, and content creators to enhance website functionality and content.
• Analyze website performance metrics and implement improvements to increase traffic and conversions.

Customer Journey Optimization:

• Optimize the customer journey to enhance user experience and increase conversion rates.
• Implement strategies to nurture leads, reduce churn, and drive customer loyalty.

Data-Driven Decision Making:

• Leverage data and analytics to make informed decisions and measure the success of growth initiatives.
• Monitor key performance indicators (KPIs) and adjust strategies as needed.

Team Building and Leadership:

• Initially own content marketing, social media marketing, SEO/digital marketing, brand, and communications.
• Build and lead a high-performing growth team as the company evolves.
• Foster a culture of collaboration, innovation, and continuous improvement.

Networking and Relationship Building:

• Build and maintain a network of industry contacts, partners, and influencers.
• Represent Modus Planning at industry events, conferences, and webinars.

Project Management:

• Manage growth projects from conception to completion, ensuring timely delivery and desired outcomes.
• Collaborate with cross-functional teams to align growth strategies with business objectives.

Qualifications:

• Proven track record of scaling a business from $0 to $10mm and beyond.
• Experience in the CPG industry.
• Extensive experience in performance marketing, content marketing, social media marketing, SEO, digital marketing, PR, brand management, website management, and communications.
• Strong analytical skills with the ability to leverage data to drive decisions.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal skills.
• Ability to think strategically while executing tactically.
• Ability to thrive in a fast-paced, dynamic environment.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 7+ years of experience in growth marketing, with a proven track record of success.

Benefits:

• Competitive salary and performance-based bonuses.
• Health Insurance Reimbursement