VP, Loyalty

Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.

About The Job

We are seeking a dynamic and visionary leader to fill this newly created role to lead the company in taking our loyalty programs to an entirely new level of customer experience. The Vice-President, Loyalty will be responsible for directing our efforts to build and foster lasting customer relationships through engaging and personalized experiences. The relaunch of our Loyalty programs is a core company strategic effort to maximize customer lifetime value and reduce customer churn in service of our overall business goals.

This leader will work with our executive team and engage cross-functional leaders and teams across Marketing, Analytics, Stores, Merchandising & Planning, Customer Support and Technology as well as external partners to reimagine our Loyalty programs from the ground up and bring our customer relationship vision to life. Our Loyalty programs will exemplify our customer value proposition and deliver on strategies that drive customer engagement, advocacy, and business value.

The successful candidate will be obsessed with data and insights that power customer engagement strategies but will successfully overlay them with a creative approach that makes our program unique to our brands and delivers passionate customer advocacy. This individual will also be well-versed in marketing technology innovations and have direct experience with the design and implementation of systems and tools that enable effective loyalty programs.

What You’ll Do | Key Accountabilities

• Own the strategic vision and design of Tailored Brands loyalty programs across our banners. This will include:
• Defining program objectives and KPIs
• Delivering customer acquisition and retention strategies
• Defining and optimizing customer segmentation and personalization strategies
• Enhancing the loyalty experience across our stores and websites
• Direct the go-to-market planning and execution of the Loyalty program relaunch.
• Inspire the cross-functional organization to deliver breakthrough customer-centric experiences with tight execution across the entire customer journey.
• Manage a direct team of talented retention marketers and partner with Brand, Product, Analytics, Data Science, Engineering, Store, Web, Customer Success, and Media teams to bring our retention vision to life, delivering measurable increases across LTV and retention rates, channel revenue goals, and brand affinity.
• Define business requirements during technology platform development and oversee operations post initial launch.
• Integrate current personalization capabilities into loyalty program and elevate personalization efforts across our marketing channels.
• Establish and deliver on KPI metrics for the loyalty and personalization programs in support of broader business strategies and goals.
• Define, harness and analyze customer data to identify trends and insights that can be leveraged to enhance loyalty programs and overall customer experience.
• Develop a testing roadmap that evaluates and optimizes loyalty benefits, rewards, communication channels and messaging. Share results across company to ensure integration of efforts throughout the customer journey.
• Stay abreast of industry trends, emerging technologies, and competitive landscape to ensure our loyalty programs remain innovative and competitive.
  

What You’ll Bring | Skills & Experience

• 15+ years of digital marketing, loyalty programs and/or CRM/customer marketing experience - ideally rooted in eCommerce/retail environments. Prior experience developing and executing strategic customer retention marketing programs with a focus on Apparel, Beauty, or Food
• A history of building and leveraging customer segmentation strategies and defining and enhancing customer journeys that increase customer engagement to drive business results.
• Creative thought leader with demonstrated understanding of the power of the brand in serving and delighting customers throughout the experience.
• Direct experience in building and managing consumer loyalty programs - program launch / relaunch experience preferred.
• A data-driven mindset, with a proven track record of hypothesis-driven testing resulting in increased business performance, with a deep set of best practices at their fingertips.
• Dynamic leader with experience leading teams cross-functionally in go-to market planning and world-class execution
• Ability to work across organizational boundaries to get things done in a collaborative, fast-paced environment.
• A positive attitude while being hyper-organized and comfortable multi-tasking.
• Innovative problem solver, intensely detail-oriented and results-focused
• Empathetic leader that inspires direct reports and teams to achieve world-class results with a continuous improvement mindset.
• Excellent written, presentation, creative, strategic thinking, analytical, and relationship management skills
  
  

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Work Environment, Physical & Mental Demands

• Ability to sit and work at a computer keyboard for extended periods of time.
• Ability to stoop, kneel, bend at the waist, and reach daily.
• Able to lift and move up to 25 pounds occasionally.
• Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment.
• Hours regularly 40 hours per week, as work dictates, in a hybrid work arrangement from our Dublin California office or remote.
  
  

Benefits

This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.

Work-Life Balance

Responsibilities

We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:

• Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development.
• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend.
• Holiday Early Departure | close out early the business day before a company observed holiday.
  
  

The starting salary for this position is $186,600 - $248,800 and may increase to $310,900 depending on merit, length of service with the Company, and other factors. We take into consideration an individual’s skills, background, and experience in determining final salary. Other compensation may include a 30% Annual Incentive Plan (AIP) bonus paid out according to policy. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Work Locations: 02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568

Job: Marketing & Advertising

Organization: Tailored Shared Services

Shift: Day Job