CRM Manager - Creator Marketing

Spotify’s platform revolutionized music listening forever when we launched in 2008. Our move into podcasting brought innovation and a new generation of listeners to the medium, and in 2022 we entered the next audio market primed for growth with the addition of audiobooks.

Today, more listeners than ever can discover, manage and enjoy more than 100 million tracks, 6 million podcasts titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 626 million users, including 246 million subscribers in more than 180 markets.

At Spotify, our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. The Podcast & Audiobook Missions within Spotify are responsible for building the best tools for audio and video podcasters as well as authors to enable us to deliver on this mission.

This is a high-impact role on a nimble team, and offers the opportunity to make a significant impact on this rapidly growing creator space.

What You'll Do

• Develop new lifecycle programs for our creator base to drive engagement, retention, and conversion.
• Manage campaigns end-to-end, from strategy setting to execution across CRM channels, including email, in-app messages and push notifications.
• Initiate reporting on KPIs, identifying program optimizations to drive conversion.
• Identify advanced data needs to support marketing automations and campaign personalization.
• Create robust testing plans to maximize impact on OKRs while also uncovering opportunities for other areas of the business to leverage results.
• Partner with CRM leadership to establish technical standard methodologies for how we use our CRM tooling across the podcast business.
• Own regular meetings with Product Managers to share insights on best and worst-performing segments and messaging.
• Demonstrate strong data visualization skills and effectively communicate performance and business impact to the broader business leads and teams.
• Document system processes and training guides as needed.
  
  

Who You Are

• Hands-on experience in CRM or growth marketing
• You have proficiency in HTML & CSS for email
• You have experience with multi-channel marketing platforms like Braze, Iterable, or Salesforce Marketing Cloud
• You are a pro with audience segmentation, multivariate testing, and analyzing full-funnel data
• You understand creator needs and are passionate about exploring methods to improve their creation journey
• You believe in the power of digital marketing and are passionate about the ability of CRM and digital engagement to create lasting relationships
• You are a problem solver with attention to detail
• SQL experience and proficiency (nice to have!)
• Direct experience using Braze, our chosen 3P CRM platform (nice to have!)
• HTML/CSS experience building out net-new templates (nice to have!)
  
  

Where You'll Be

• We are a distributed workforce enabling our band members to find a work mode best for them!
• Where in the world? For this role, it can be within the Americas region in which we have a work location
• Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here
• Working hours? We operate within the Eastern Standard time zone for collaboration
  
  

The United States base range for this position is $90,140 - $128,772 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.

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Today, we are the world’s most popular audio streaming subscription service.