Marketing Director

TD International—a strategic advisory and risk intelligence firm—is seeking an experienced Director of Marketing to join our team. The Director will be responsible for the company’s overall marketing strategy and execution.

The ideal candidate will have a proven track record of developing and executing impactful marketing plans that align with business goals. You will oversee all marketing activities, manage the marketing budget, and work closely with stakeholders across the organization to ensure cohesive messaging and branding. The successful candidate will work closely with TDI management to identify marketing goals and establish market positioning. Additionally, the successful candidate will be comfortable planning and attending industry conferences to represent TDI and drive our digital marketing presence.

Reporting directly to the President of TDI, the Marketing Director will be a key player in our cross-industry offerings. This role is pivotal as we cater to various industries, with a significant focus area being the life science manufacturing market (pharma, biotech, and device). We are particularly interested in candidates with experience in this market, specifically with risk and compliance groups within these clients.

The role is based on-site at our Washington, DC headquarters.

Primary Responsibilities

• Develop positioning and messaging differentiating TDI.
• Develop a strategic vision with the senior management team.
• Work closely with Sales and Product to communicate marketing strategies and incorporate feedback into campaign planning.
• Plan, execute, report, and iterate multi-touch B2B demand generation campaigns, incorporating lead acquisition, nurture, and database re-engagement to drive qualified leads.
• Utilize content marketing and thought leadership materials to acquire and nurture leads.
• Create sales enablement that communicates the value proposition of products and services to support the sales team.
• Develop sales tools that support the selling process.
• Implement a multichannel marketing campaign and use lead attribution models to report on the total value of campaigns.
• Own the digital presence of TDI, including website, LinkedIn, social media, blogs, etc.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Be a leader in helping TDI grow its marketing function.
• Effectively manage the marketing team.

Skills and Qualifications

• 10+ years in a marketing role for a SaaS and service-based organization
• Bachelor’s degree or equivalent experience required.
• Life sciences experience is a plus but not required.
• Demonstrated ability to think creatively and innovatively, with a track record of developing successful marketing campaigns.
• Strong business acumen and excellent leadership skills.
• Willingness and preference to “roll up sleeves” but also leadership oriented.
• Experience in building a marketing vision, strategy, and plan.
• Excellent communicator - written, verbal, and visual.
• Ability to balance the strategic and tactical, analytical, and creative.
• Entrepreneurial spirit and energetic.
• Relevant certifications in digital marketing, content marketing, or related fields are preferred (e.g., Google Analytics, HubSpot, or similar)
• Proficiency with marketing automation tools, CRM software, and analytics platforms is required.

Key TDI Values for this Role

Tenacity: You are motivated to take on challenges with minimal direction. You notice when something needs to be done and just do it. You do what you were hired to, meet targets and deadlines, and work to the best of your ability. You have a strong work ethic and keep moving forward toward your goals despite obstacles.

Impact: You accomplish amazing amounts of important work with a bias for action. You have an organized mind, are able to thrive in a chaotic environment, and achieve great results. You demonstrate consistently strong performance, so colleagues trust and can rely on you.

Teamwork: You seek opportunities to assist colleagues and foster communication. You treat all members of the TDI team with respect and strive to support each other. You rally to help team members perform quality work on time and to client expectations.

Compensation decisions are influenced by various factors, such as knowledge, skills, attributes, experience, training, licensure, certifications, location, travel requirements, and other business and organizational needs.

TDI is committed to equal opportunity employment. Applicants receive consideration for employment without regard to gender, gender identity, race, religion, national origin, ethnicity, sexual orientation, marital status, veteran status, age, disability or any other legally protected basis, in accordance with applicable law.