Specialist, Social Marketing

Role Purpose

Support social marketing team at IHG by developing and managing social media marketing for our luxury and lifestyle brands.

Key Accountabilities

For this vital role, we’re looking for someone who will be responsible for developing and managing paid and organic social media campaigns across industry leading social media platforms. As a social media specialist, you will be providing campaign-level support, setup and optimization in support of multiple IHG brands and internal lines of business driving engagement, awareness and direct response revenue or customer acquisition opportunities. You will provide support to the Social Media managers across reporting, billing, strategic paid and organic support where required as well. You will also actively monitor and optimize social campaigns to meet KPIs, as well as develop campaigns across brands. You will also be expected to stay on the leading edge of social media evolutions while advocating to external team members the benefits of in-house resources. Additional responsibilities include vendor management, collaboration across the content, community management, social team and campaign planning teams.

Key Skills & Experiences

Education -

Bachelor’s degree in Marketing, Communications or other relevant field, or an equivalent combination of education and work related experience.

Experience –

3 to 5 years practical experience in developing or planning content for digital channels within a consumer brand. Experience with visual, textual and multimedia content and content management systems strongly preferred. Paid and organic social experience preferred. Travel/hospitality industry experience is a plus.

Required Skills –

• Demonstrated expertise in social marketing and understanding of marketing across touch points.
• Understanding of brand consistency across media and content types.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Must be able to prepare and deliver solid presentations to small groups.
• Must possess superior problem-solving skills, attention to detail
  
  

The salary range for this role is $55,934 to $80,000. This is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

• This job is also eligible for bonus pay.
  
  

At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.

You can apply for this role through the link below (or through an internal career site if you are a current employee).

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.