Retail Marketing Manager
Pay found in job post
Retrieved from the description.
Base pay range
Who You Are:
You are a collaborator who does not shy away from a challenge and constantly strives for improvement across everything you do. You are eager to learn, willing to roll up your sleeves, and are a great team player. You strive for customer excellence in everything you do and excel at driving initiatives from inception to completion.
What You'll Do:
- Develop strategy and execute retail marketing and client engagement initiatives including product launches, point-of-purchase merchandising solutions, digital marketing/advertising, promotions, loyalty programs and other in-store activations
- Forecast and manage annual budgets for direct marketing and store events for showrooms and facilitate all invoicing
- Manage regional retail marketing calendar and liaise with marketing team to prepare all new store opening outreach, activities, event request proposals and recaps
- Manage contact with and develop relationship with Mall Marketing teams
- Develop regional strategy and manage client gifting budgets
- Curate client lists for engagement opportunities with retail partners
- Track and communicate showroom marketing spend and budget reconciliation
- Identify new opportunities and execute marketing activities to help drive awareness and velocities for our local showrooms
- Analyze data and maintain knowledge of trends and developments in the market to identify needs for new opportunities and make recommendations accordingly
- Work closely with performance marketing, product, design, customer service, store managers, retail team and sale consultants to create and lead integrated marketing plans that are effective and maximize ROI
- Assist with the creation of presentations for external and internal meetings
- Collaborate with Public Relations team to promote new store efforts
- Assist in senior leadership/trade show event planning
- Conduct market research to identify customer trends, competitor offerings and demographic data
- Maintain positive and collaborative relationships with cross functional teams (i.e. design, marketing, merchandise, product, sale consultants)
- Interpret data, analyze results, and develop reports and/or dashboards for stakeholders
- Other responsibilities as assigned
- Bachelor's degree with a major in Business Administration, Communications or Marketing
- 4+ years of experience in Retail Marketing including the development and management of marketing campaigns and promotions
- Strong analytical skills and attention to detail are critical attributes
- Highly organized with exceptional project management skills and ability to drive alignment between key stakeholders
- Understanding of analytical or database software, particularly CRM or business intelligence systems preferred
- Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation)
- Bias towards action, ability to be scrappy, and execution skills to make it all count
- Excellent Microsoft Excel and PowerPoint
- Experience with performance tracking and reporting
- Obsessed with being consumer first
- Quick to learn and adapt to overcome challenges
- Enjoys working in an environment with a lively, engaged, and passionate team culture
- Ability to travel 4-6x per year
The salary range for this job is $81,100 - $110,000. Base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills & experience, among other factors. Regular positions are eligible for discretionary bonus. Blue Nile offers medical, vision, dental coverage and 401(k) employer match amongst other benefits for eligible positions.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing -
Industries
Non-profit Organizations and Primary and Secondary Education
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