American Society of Addiction Medicine - ASAM

Manager/Senior Manager, Communications

American Society of Addiction Medicine - ASAM Rockville, MD
American Society of Addiction Medicine - ASAM

Manager/Senior Manager, Communications

American Society of Addiction Medicine - ASAM Rockville, MD
1 month ago 38 applicants

See who American Society of Addiction Medicine - ASAM has hired for this role

Position Summary

The Manager/Senior Manager of Communications will be a dynamic and experienced communications professional who can advance ASAM's communication efforts, igniting momentum and amplifying the organization's voice and impact. The Manager/Senior Manager will collaborate with the Chief Advocacy Officer to strategize and execute communication plans, media relations, grassroots and digital advocacy initiatives, and messaging. The Manager/Senior Manager will be a strategic thinker with a strong background in public affairs, preferably within the healthcare, nonprofit, or government sectors.

Responsibilities/Duties

Strategic Communications Planning

  • Develop, implement, and evaluate strategic communication plans to support ASAM's initiatives, engaging stakeholders, media, policymakers, and the public on key addiction issues.
  • Propose proactive strategies to address emerging issues in addiction and effectively communicate the potential impact on ASAM, its members, and their patients.

Messaging

  • Craft compelling messages that resonate with diverse audiences and ensure consistency in the messaging across various communication channels (e.g., press releases, social media, the advocacy e-newsletter, and website content).
  • Draft and/or edit press releases, statements, media pitches and talking points, advocacy webpage content, social media posts, op-eds, Congressional briefing materials, and letters to the editor.
  • Assist with synthesizing complex public policy information into clear and concise communication materials, such as briefs, white papers, legislative one-pagers, and reports, aimed at raising awareness and influencing decision-makers.
  • Coordinate with ASAM's marketing team to integrate messaging into ASAM's marketing strategy.

Media Relations

  • Cultivate relationships with media outlets, reporters, and influencers to raise awareness of ASAM's priorities and promote coverage of key issues and initiatives.
  • Field media inquiries, research the reporter's history, identify media source reach, make arrangements (coordinate scheduling and logistics) for interviews with ASAM subject matter experts.
  • Provide daily morning news clips to key ASAM leadership and continuously monitor for and circulate media coverage.
  • Identify and draft media pitch opportunities to enhance ASAM initiatives.
  • Research, build, and maintain targeted list of select reporters and media outlets that cover addiction for targeted pitching.
  • Research new opportunities for media placement.
  • Maintain a list of ASAM media coverage related to addiction, including story name, date, link, media type, and impressions for monthly reporting purposes.

Grassroots & Issue Advocacy

  • Develop and manage online advocacy campaigns to support federal advocacy topics.
  • Report on metrics from grassroots campaigns.
  • Support letter to editor and in-district meeting campaigns for grasstops members related to federal policy priorities.
  • Assist in the planning and execution of advocacy events, including congressional briefings, lobby days, and stakeholder meetings.

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Marketing, Public Relations, and Writing/Editing

  • Industries

    Non-profit Organizations

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