Marketing Operations Campaigns Manager

Description

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.

ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.

As a member of the marketing operations team, the Marketing Operations Campaigns Manager is primarily responsible for the data to day execution, monitoring and optimization of complex, multi-channel campaigns. You will partner with the broader marketing organization, to develop and execute comprehensive marketing campaigns designed to drive awareness, lead generation, engagement, pipeline, and revenue.

Responsibilities

• Managing email campaigns from production to analytics, through testing and deployment. Recommending the best course of action to reach the campaign goals.
• Working closely with the Demand, Growth, Product etc. teams to define optimal email/nurture programs to increase awareness, demand generation and customer retention.
• Providing visibility and insights on results and recommending improvements to increase open rates, click rates, constantly improving deliverability and reducing opt outs.
• Establishing and continuously improving processes to ensure the overall team's effectiveness. Staying informed of industry best practices.
• Monitor the success of marketing campaigns through Salesforce, Marketo and analytics platforms to ensure that key performance indicators are met
  
  

Skills & Qualifications

• 5+ years of SaaS or B2B marketing experience
• Marketo certification is preferred
• Working knowledge of Salesforce with ability to execute reports
• Problem solver with the ability to make recommendations in a structured, professional manner to business stakeholders from varied functions and at all levels of the organization
• Demonstrated success collaborating across a global organization, and partnering with people who are experts in their fields
• Strong project management and timeline management skills
• Ownership mindset and ability to work independently
• Results-driven and self-starter
• Strong communicator, both written and verbal
• Flexibility & ability to work in a fast-paced and dynamic environment
  
  

Perks & Benefits

• Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
• Generous PTO policy and wellness days to log off and recharge
• 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
• Employee Stock Purchase Plan
• 401K Plan with employer match
• Reimbursements covering home office expenses, cell phone use, weekly team lunches, and classes for professional and personal development
  
  

The base pay range for this position is $115,000 to $130,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.

ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.