Social Media Manager

We are more than a health system. We are a belief system. We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care deeply and reach further to help people uncover their own power to be healthy. We inspire hope. We learn, grow, and achieve more – in our careers and in our communities.

Job Description Summary

At OhioHealth, we aim to make healthcare simple, accessible, and affordable, helping patients lead healthier, happier lives. Our Digital Marketing team, comprising experts in digital marketing, social media, web operations, and content creation, works together to deliver exceptional digital work. This role is crucial to our strategy, serving patients, physicians, and hospital staff.

As a Social Media Manager at OhioHealth, you will play a pivotal role in enhancing our digital presence and engaging with our community. You will be responsible for creating, managing, and optimizing social media content across various platforms to support OhioHealth’s mission of making healthcare simple, accessible, and affordable. This role involves collaborating with internal teams and external agencies to deliver impactful social media campaigns that resonate with patients, physicians, and hospital staff.

Key Responsibilities

• Content Creation and Management: Develop and manage engaging social media content, including videography, photography, video editing, and copywriting, to drive brand awareness and audience engagement.
• Social Media Strategy: Lead organic and paid social media efforts, including monitoring and analyzing performance metrics to optimize campaigns.
• Community Engagement: Foster and manage social media communities, including handling crisis communications and supporting thought leadership initiatives.
• Collaboration: Work closely with internal teams and external agencies to align social media strategies with broader marketing goals.
• Event Support: Provide social media coverage for OhioHealth events and participate in on-call duties for social channels.
  
  

Minimum Qualifications

Bachelor's Degree (Required)

• Degree or equivalent experience
• Field of Study: Social Media, Digital Marketing, Journalism, Communication or related field
• 5-8 years of experience in a corporate, media, or agency setting
  
  

SPECIALIZED KNOWLEDGE

• Proficient in social media, audiences, and performance metrics
• Skilled in content creation for social channels, including videography, photography, video editing, and copywriting
• Experience with recruitment and employee engagement social channels (e.g., Glassdoor, Indeed)
• Experienced with social publishing and monitoring platforms (e.g., Sprout Social)
• Adept in social community management and social influencer management
• Knowledgeable in crisis management
  
  

DESIRED ATTRIBUTES

• Ability to deal with complex situations and confidential/sensitive issues
• Initiative and bias toward action
• Strong ability to work in a matrixed environment
• Excellent relationship-building and communication skills
• Capable of working under pressure, meeting timelines, and managing up
• Proficient in managing multiple and rapidly changing priorities
  
  

Responsibilities And Duties

• Manages and develops social content that points to OhioHealth’s owned channels
• Raises brand awareness and builds opportunities to engage OhioHealth’s social audiences
• Creates conversations that educate, build trust, and provide value to the people OhioHealth serves
• Manages organic and paid social media efforts, including monitoring and analysis
• Collaborates with internal teams and external agencies on social media-related projects and campaigns
• Attends OhioHealth events for social media support
• Supports OhioHealth’s thought leadership platforms and content
• Advises on crisis communications on OhioHealth’s brand social channels
• Participates in on-call duties for OhioHealth social channels
  
  

BEHAVIORAL COMPETENCIES

Mission and Cardinal Value: Models organizational mission and values through daily actions, decision making and priority setting; treats others in a manner which honors their dignity and worth.

Leadership: Sincerely strives to serve the needs of those with whom s/he works; builds relationships based on integrity; acknowledges mistakes and accepts accountability for work and actions; strives for continuous improvement both personally and professionally; recognizes achievements of others.

Stewardship: Demonstrates keen commitment to cost effectiveness and sound business practices.

Service and Quality: Serves others with compassion and respect and, whenever possible, honors their choices; strives to deliver services that set community standards.

Decision Making: Makes decisions based on best information at the time; explains decisions to others and honors them; acts in a timely fashion; demonstrates flexibility and creativity in finding solutions; takes appropriate risks.

Communication: Relates to others in an honest, straightforward fashion; listens with a sincere attempt to understand and values divergent points of view; open to new ideas and embraces change.

Diversity: Demonstrates commitment to valuing individual needs and abilities both in the people we serve and in the workplace.

Work Shift

Day

Scheduled Weekly Hours

40

Department

Digital Marketing and Analytics

Join us!

• if your passion is to work in a caring environment
• if you believe that learning is a life-long process
• if you strive for excellence and want to be among the best in the healthcare industry
  
  

Equal Employment Opportunity

OhioHealth is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations. OhioHealth does not discriminate against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law. Equal employment is extended to all person in all aspects of the associate-employer relationship including recruitment, hiring, training, promotion, transfer, compensation, discipline, reduction in staff, termination, assignment of benefits, and any other term or condition of employment