VP Integrated Marketing

Are you a team player? Are you curious to learn? Are you interested in working in meaningful projects? Do you want to work with cutting-edge technology? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial advisors, 1,100 institution-based investment programs, and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

We are seeking an experienced and dynamic VP, Integrated Marketing to help lead the evolution of our marketing strategy and planning for our rapidly growing advisor business. In today’s world, attention is currency. We are all competing for the attention of audiences who live in a constant state of content overload. We are seeking a seasoned marketing leader to help earn and keep the attention of our 22,000 financial advisor clients. The marketer will translate business objectives into a client-first marketing strategy centered on audience needs and connect it to LPL’s comprehensive offering and solutions.

Candidates will help evolve our product-centric approach into a more modern content marketing strategy that is fueled with helpful, insightful, value-add topics. We’ll demonstrate a maniacal focus on our advisors, the needs they have, buying patterns and behaviors – then translate that into themes, content pillars and editorial approaches that have dynamic distribution strategies across an integrated channel set.

You will lead Advisor Growth Marketing and report to our SVP – Advisor Integrated Marketing & Communications -- and lead a team marketing strategists and consultants. The ideal candidate will have experience leading B2B and B2C marketing campaigns that leverage paid digital media and traditional marketing channels to drive qualified sales leads. This marketer will have a relentless focus on connecting marketing activities to business outcomes.

The ‘hands-on’ manager should excel in building strategies and leading them to flawless execution. They will be a curious marketer who is driven to learn and is energized by the opportunity to build something new, leveraging creativity and innovation every day. Ideal candidates thrive in a highly collaborative, fast-paced environment and are comfortable with ambiguity and pushing on the boundaries of what’s possible. Candidates must have a passion for inspiring compelling, attention-grabbing content and high-quality creative and will help us transform into a more modern integrated marketing and communications function.

This role is located at either the company’s San Diego or Fort Mill, SC office. Hybrid or remote working arrangements are not an option for this role and candidates must be comfortable being in the office at least three days per week.

Responsibilities:

• Translate business objectives into marketing campaign strategies and plans that produce a combination of awareness and consideration while driving marketing qualified leads (MQLs) and sales qualified leads (SQLs)
• Develop and demonstrate deep acumen on the financial advisor audience, market and competitive insights to inform campaign strategy and messaging
• Lead a horizontal, cross-functional journey or campaign team of SMEs across Brand, Market Research, Product Marketing, Digital and Communications
• Prioritize client needs and insights to inform campaign
• Lead the development of integrated campaign strategies and journeys, channel plans, creative and promotional assets across owned, earned and paid channels
• Lead development of a test-and-learn plan that accelerates impact and prioritizes iterative learnings
• Own the content marketing and editorial strategy that fuels advisor communication frameworks
• Manage external and internal agencies in service of development and delivery of integrated marketing communications plans
• Serve as primary liaison with multiple business units, bringing SMEs to the table as appropriate
• Partner closely with sales teams and hold joint accountability for achieving business goals and sales targets
• Measure and report results, identify optimization opportunities, and prioritize future plans based on efficacy of performance
  
  
  

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

Requirements:

• Bachelor's degree in Marketing, Communications, Business
• 10+ years of related B2B/B2C Marketing experience
• 7+ years leading and developing high performing teams
• Experience with integrated marketing and communications – including content marketing, customer journeys, personalization and data-driven marketing
• Experience creating or leveraging content and thought leadership as core component of the marketing strategy
  
  
  

Preferences:

• Demonstrated ability to tie marketing activity to business outcomes
• Solid relationship management skills including the ability to influence others, manage internal/external relationships, & support more senior-level business executives
• Exceptional project management/organizational skills with ability to successfully manage multiple initiatives simultaneously
• Capable of managing competing priorities and adapt quickly to rapidly changing environments
• Track record of overseeing agencies to execute successfully on marketing strategies and campaigns
• Familiarity with marketing tech and automation tools, CRM systems and analytic platforms
  
  
  

Pay Range:

$125,800.00 - $209,600.00

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.