Director of Ecommerce

Company Overview:

Headquartered in sunny Miami, Florida, Pure Beauty supplies the Southeast United States as well as neighboring Islands with annuals, perennials, succulents, mums, poinsettias, tropicals and roses. We are a family-owned business with growing locations in Florida, Georgia, and Texas.

We are committed to providing our customers with the highest quality plants and remaining up to date with the latest garden trends.

Job Summary:

The Director of E-Commerce is responsible for developing and executing a tailored e-commerce strategy to maximize sales and brand presence on the Home Depot platform. This role will apply their understanding of online retail, digital marketing, and data analytics, with specific experience or insight into optimizing sales on HomeDepot.com. Looking for a Self Starter + Entrepreneur Mindset to succeed in this role.

Key responsibilities include managing our product listings, enhancing the customer shopping experience, and leveraging data to drive performance improvements. The Director of E-Commerce will also collaborate closely with internal teams and Home Depot’s e-commerce buyer and support to ensure alignment with our overall business objectives.

Duties/Responsibilities

Develop and execute comprehensive strategic ecommerce strategy plans aligned with the company's goals and objectives, specifically with HomeDepot.com.

Cultivate and maintain strong partnerships with leadership and executives, focusing on collaboration, communication, and mutual success.

Stay updated on industry trends, market conditions, and emerging technologies.

Collaborate and build relationships with the Home Depot eCommerce team, aligning strategies, and participating in joint promotional activities.

Oversee the Pure Beauty Farms product catalog on HomeDepot.com, optimizing product listings and ensuring accurate information.

Monitor key performance indicators (KPIs) specific to HomeDepot.com, making data-driven decisions to optimize sales performance.

Manage e-commerce packing teams.

Performs other duties as assigned.

Required Skills/Abilities:

Excellent verbal and written communication skills to interact with suppliers and internal teams effectively.

Strong relationship-building and interpersonal skills to foster collaboration with leadership.

Flexibility to adapt to changing market conditions and business needs.

5 years plus in technical proficiency related to e-commerce platforms, databases, web analytics and digital marketing tools.

Project Management Skills: ability to manage multiple projects simultaneously, ensuring they are delivered on time.

Education and Experience:

Bachelor's degree in Marketing, Business, Information systems and related field.

Certifications in digital marketing and e-commerce is preferred.

Expertise in SEO, SEM and data analysis tools

Familiarity with relevant industry regulations and standards.

Strong analytical, communication and marketing skills

Travel Requirement:

30% travel to stores and farm locations