Content and Brand Manager

Company Overview

Grounded by a history that is deeply rooted in innovation, Hexion is a global employer committed to building and protecting the future by producing innovative performance materials. Our materials are the building blocks for critical industries, including construction, agriculture, energy, automotive, and infrastructure protection. Everywhere you look, you will find our materials and people at work to help customers make products that are stronger, safer, and cleaner. When you work for Hexion, you’ll join a team that is committed to operating safely and with integrity to build a more sustainable future for all, our associates, our customers, and the communities where we live and work.

Position Overview

The Content & Brand Manager is an exciting new role that requires a mix of creative and strategic thinking. Reporting to the Sr. Marketing & Communications Leader, the Content & Brand Manager is responsible for defining brand strategy and style guidelines, creating messaging frameworks, and leading development of content and creative assets for paid, earned and owned media channels and campaigns. You will lead development from concept through execution to keep our brand and voice consistent across all our various touchpoints.

Job Responsibilities

• Oversee brand governance guidelines, core brand assets, brand standards, strategic messaging framework and style guidelines, tools and processes to enable consistent application of the brand across channels.
• Overseeing the creation of a corporate editorial strategy; capturing and disseminating stories that inspire and excite our audiences; building affinity for the company and its people, products and services through storytelling.
• Develop an intricate understanding of the product offerings across all supported brands to identify market opportunities and cross-brand offerings. Ensure collaboration and holistic offerings to the market that provide differentiation in the chemical manufacturing industry.
• Create visual and narrative aspects of marketing campaigns for multiple audiences.
• Own a unified content calendar aligned to target audience journeys and channel executions (email, website, social, etc.).
• Support internal communications initiatives.
• Track and manage insights and KPIs that reflect content and brand effectiveness and optimizations.
• Onboard and guide the work of creative agencies and freelancers, as needed, according to budgets, timelines, and scope.
• Stay current on trends and best practices to optimize strategy accordingly.
• Leverage analytics to generate insight and identify areas of opportunity related to all content and campaigns to continuously refine strategies, enhance corporate reputation and achieve business goals.
• Act as a player/coach when it comes to the implementation of brand and marketing programs, demonstrating leadership and exemplifying best practices of a brand management program to peers and stakeholders across the organization.
  
  
  

Minimum Qualifications

• 8-10+ years of experience creating integrated content across all marketing channels including digital communications and brand strategy including website development, social media, brand storytelling communications
• Experience coordinating and directing the work of copywriters and designers
• Experience in B2B preferred
• Strong creative vision with proven experience with concept development and ability to connect to varied audiences through content
• Impeccable writing and editing skills
• Experience digesting data from multiple channels to drive messaging and creative insights for growth
• Experience leading organic content strategy for website and social media channels
• Expert project manager and collaborator who prides themselves on never missing a detail or deadline
• Clear communicator and great storyteller, able to think strategically and creatively to deliver user-focused design and creative work
• Excellent coaching abilities, and experience attracting and developing top-tier creative talent
  
  
  

Other

We are an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to gender, minority status, sexual orientation, gender identity, protected veteran status, status as a qualified individual with a disability or any characteristic protected by law.

In order to be considered for this position candidates are required to submit an application for employment through our career site, be at least 18 years of age, willing to take a drug test, submit to a background investigation as part of the selection process, as well as additional periodic background checks as required by the Chemical Facility Anti-Terrorism Standards (CFATS) or regulations adopted by the department of Homeland Security or other regulatory agencies.

Candidates are required to have unrestricted authorization to work in the United States.

If currently an employee of the Company, you must have current satisfactory work performance and in most cases, have been in your current role for 18 months.

Disclaimer: We are not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee about this position. All resumes submitted by search firms/employment agencies to any employee of the Company via email, the Internet, or in any other form and/or method without a valid written search firm agreement in place for this position will be deemed the sole property of the Company; no fee will be paid in the event a candidate is hired by the Company as a result of the unsolicited referral or through other means.