Marketing Manager, Americas Wholesale and Franchise

Company Description

Job Description

As a Marketing Manager supporting our Americas Wholesale and Franchise business, you will play a crucial role in advancing our brands' market presence and driving business growth. Your responsibilities will encompass managing marketing activities related to Wholesale and Franchise in the Americas.

Primary relationships will be with our external Global Wholesale/Franchise Partners (such as Grupo Axo and Haddad), our internal Global Marketing & Creative teams and the Global Business Development Team.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Overall:

• Manage marketing activities related to Wholesale and Franchise in the Americas, ensuring brand integrity and consistency across diverse markets.
• Work with Haddad, Grupo Axo and future Wholesale partners.
• Act as a thought-leader to Global Business teams in crafting agreements and on-boarding new partners.
• Conduct ongoing competitor analysis and tracking.
• Act as main marketing contact for Americas Wholesale and Franchise partners.
• Collaborate with internal stakeholders, advocating on behalf of external partners to craft creative solutions to meet their business needs within our brand guardrails and creative capacity.
• Manage campaign asset coordination & organization between internal cross-functional partners & external partners to ensure all campaign launch dates are met.
• Clearly communicate global brand marketing plans and initiatives to external partners to ensure that they are empowered and equipped to translate (as applicable) to their channels.
• Responsible for communicating with internal stakeholders, ensuring visibility, and gaining sign off where relevant.
  
  

What Do You Need To Bring?

• Bachelor’s Degree in Marketing or equivalent, Advertising or related field or related experience
• 6+ years of Wholesale/Franchise experience, with evidence of having delivered 360° brand campaigns
• Experience working on campaigns across the Americas
• Strong commercial acumen & Excel skills
• Experience having worked in a fast paced, multi-channel, retail environment
• Resilient, comfortable with ambiguity & will thrive in a fast-paced, fluid retail environment
• Passion for the customer and an innate curiosity
• Confidence in presenting and speaking to all levels
  
  

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

Our Values

Our corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. 

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!
  
  

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER